Choosing new projects to invest in

Hi guys,

Im new to the cryptocurrency market.
It is interesting to say the least.
I do have experience trading regular stocks.

Please share your way of choosing new Alt coin to invest in.
Do you take part already at the ICO?
Or do you wait for a market minimum marketcap to be realised first?

Ive used the following criteria to select new stocks to trade
- Most important, the quality of management. (history, achievements etc)
- compare the value of the share vs the assets of the company
- compare value of share to rivals shares
- Look at overal market situation (which here is bitcoin i can tell, bearish or bullish situation?)
- Mayor upcoming event , either positive or negative.
- Does the stock pay dividends? (gas?)

I was if you guys use other or the samen criteria to select alt coins, or maybe have some advice for me.
Or start a discussion, that would be best!