By establishment of the price I meant the value at the moment of token sale. You have right that after the ICO it is all about the trade value on exchanges.
I was thinking about such structure:
https://www.dropbox.com/s/mvbafus5h9d45or/token%20details2.pdf?dl=0But maybe I should make 100x tokens that their ICO sale value will be not 40 USD of single token but 0,40 USD.
Tokens will be representing the value of a loyalty network. That is why, because of talks with the merchants I didn't want them to be at small nominal value, but maybe people will feel safer with lower nominal values.
That is why I am consulting it.
The project is under construction (i.e. still constructing smart contract, also finishing some IT works for the MVP system), I am planning a pre-ICO at approximately 27th of September, however it seems it may be October as well (I want to prepare everything as best).