LBRY looks like one of the most promising projects

[valex]

- one of the most fast-growing community;
- constant development and releases;
- ready-to-use software;
- rising demand for decentralized media markets.

[Sephil]

I guess it looks promising.

What benefit does LBRY's social aspect have over Steem though?

Their browser/wallet combo feels a bit similar to what Brave/BAT is doing.

To support your claim, I did read an article earlier this year that seemed like some pretty good PR for LBRY.

http://www.dailycal.org/2017/03/21/lbry-public-sharing-platform-uploads-20000-deleted-uc-berkeley-lectures/