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山姆会员店重点布局江苏 未来三年至少再添五店
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Topic: 山姆会员店重点布局江苏 未来三年至少再添五店 (Read 154 times)
wxi734862
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山姆会员店重点布局江苏 未来三年至少再添五店
August 25, 2017, 07:39:49 AM
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8月23日,山姆会员商店南京店开始试营业。当天,沃尔玛与江苏省商务厅签署了深化合作备忘录,根据备忘录内容,山姆会员商店将重点布局江苏市场,加大对江苏的投资,未来三年,山姆在江苏至少再新设五家门店。
目前,包括南京店在内,山姆会员商店在江苏已经有三家门店。根据山姆会员商店的规划,2020年底前全国将拥有40家门店,这意味着,三年后,江苏的山姆会员商店将占其全国总门店数量的1/5。
山姆会员商店中国业务总裁文安德表示:“作为中国的重要经济省份,江苏强劲的发展势头拉动了消费市场持续增长,特别是中高端零售市场有着巨大的发展潜力,我们重视并看好在江苏的发展。已经运营了多年的山姆苏州店和常州店有着非常突出的业务表现,预计南通和苏州将在明年各迎来一家山姆店。未来几年,山姆的布局将可全面覆盖江苏的重要经济城市。”
中国经济的发展带来市场消费升级,也为山姆会员商店在中国的加速发展带来机遇,最近几年,山姆会员商店的开店速度明显加快。目前,山姆已在中国开设了17家商店,分别坐落在北京、上海、深圳、广州、福州、大连、杭州、苏州、武汉、常州、珠海、天津、厦门和南京等经济发达的一二线城市。文安德在最近一次采访中也曾表示,未来,山姆会员商店将继续聚焦于一二线城市加速发展。
山姆会员商店定位中高端客群,在中国市场颇受青睐,目前会员数有160万,续卡率为70%左右。去年,山姆会员店将会费从之前的150元/年大幅上调至260元/年,会费升级后新增收入超过1亿元。为了持续吸引更多会员,山姆会员商店在今年7月底宣布,在未来18个月投入人民币一亿元推出以民生商品为主的“高性价比单品”项目,部分商品通过直接降价的方式提高性价比以更好地体现会员价值。文安德曾告诉中国商报记者,会费的提高以及会员人数的增长所带来的整体业绩提升,使山姆有更大的空间来降低成本,因而可以把节省下来的成本反馈给会员。
根据沃尔玛刚刚发布第2季度财报,本财季总营收则为1244亿美元,增长2.9%。沃尔玛中国本财季总销售额增长2.5%,增幅略低于公司总营收,不过,山姆会员商店的增长明显高于沃尔玛大卖场。(记者 张涛)
QQ6693606
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Re: 山姆会员店重点布局江苏 未来三年至少再添五店
August 25, 2017, 07:40:15 AM
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山姆会员商店南京店开始试营业
the best altcoins exchage
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