What if you had, let's say....5000 Bitcoins in your custody and suddenly someone demanded it as a ransom in exchange for someone very important to you, would you make the exchange?
Obviously NO.
Why should I? I won't even say that it depends on the data and its worth (except if it's too private or if it's something really confidential).
Ransomware cases have increased too much with the rise of Bitcoins and I believe the cyber-criminals are now trying to trap those victims only who have "Bitcoins" in their possession. We need to remain very cautious and should always have everything secured (especially the data we have that needs to be kept safe, whether it's related to our privacy, business or Bitcoins).