So, there is this new company called UTrust that is "offering" to solve the problem of businesses not accepting Cryptocurrency as a form of payment due to price volatility.
The company plans to do this by automatically converting Cryptocurrencies to Fiat immediately they are received as payment.
We have Bitcoin payment processors (BitPay, BitBay) and they do exactly this kind of on the fly crypto=>fiat exchange, so it's not a new concept at all.
They won't fix 'volatility' they merely suppressed it with the instantaneous exchange. I don't think that ICO will be that successful while trying to rehash this old concept.