[2017-09-02] DCEBrief - Burger King Unveils WhopperCoin in Russia

[Chase]

Burger King Unveils WhopperCoin in Russia

Burger King Russia made news in June when one of its Moscow branches began to accept Bitcoin as payment for meals. Now, the fast food giant is providing even more digital currency benefits to its Russian customers, as the company unveils the new WhopperCoin. The Burger King digital token will be used in Russian branches as part of a new customer rewards program...

https://dcebrief.com/burger-king-unveils-whoppercoin-in-russia/

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[iamTom123]

This is actually more of a loyalty program where one can earn tokens for regular purchases and then the tokens can be use to anything that Burger King offers on their many stores...but there is more since this is also part of the blockchain then it can be used for any other crypto-type of transactions...might be also possible to get converted into Bitcoin or other popular cryptocurrencies we have around.

Now, this is a good move for Burger King and if this experiment can be a very successful one then we can inspect other competitors especially in the fast food sector to also make their version of it. Should we then brace ourselves for a flood of fast-food type of tokens offering more and more benefits to their customers? Well, we will see what can be.