This is great news, especially after ETF has been rejected. Canada is showing the world that it can be done.
The only question I'd have is: How is investing in that trust different from investing on your own? Since trust profits are based on the price of Bitcoin, the risk of buying their shares and buying Bitcoin is the same.
If you can buy the coin, it's better because you'll avoid the fees of the trust.
For many, it's a hassle to open an account with an exchange, go through KYC/AML again, set up a wallet or cold-storage.
With a trust, they can quickly trade it from their stock trading account.