interesting. an ICO that has some practical use case. how do you plan to market your product with the major food companies in the supply chain?
Hi, thank you for the question. Here are the answers:
1. We already have several major food companies amongst our customers:
Auchan -
https://www.auchan-retail.com/CJ Group -
http://english.cj.net/CP group -
http://www.cpgroupglobal.com/Japfa -
https://japfa.com/index.phpAEON -
https://www.aeon.com/Vissan -
https://www.vissan.com.vn/Big C -
https://www.bigc.co.th/These are all large food supply chain conglomerates with tens of thousands of employees.
2. We provide a modern, but very cost effective traceability solution for the supply chain companies (no special hardware is needed), and beside the logistics approach, we track and trace food quality related information as well, so we provide custom processes and functions for the different food categories. These are strong advantages in the market.
3. Another advantage is our sales model. We don't have initial implementation fee, we sell the identification materials, and charge for the transactions made in the system. Companies like it because the costs can be covered by the OPEX budget, it doesn't require CAPEX involvement.
4. TE-FOOD has more implementation models.
- It can be implemented by a company (food producer, retailer) to require traceability data from its suppliers,
- or it can be implemented by a government / authority (trade, food safety, etc.) for the whole supply chain in one or more geographical regions / food categories. For government implementations, TE-FOOD prefers PPP (Public Private Partnership) model, where the government acts as regulatory authority, not as customer. TE-FOOD provides consultation services for the authorities, does the implementation, and trains the supply chain.
If you have any more question, you are welcome.
