I must say that I didn't expect them to reopen after what happened with that Russian guy who got arrested for money laundering, I really thought they was linked to him and I see no reason why they won't be successful, they have proven to people who accused them that they are a legit service that actually cares about their clients and because of that, people may not even switch to another exchange even after what happened.
Relaunching is the relatively easy part. It's now hoping that the world police (USA) doesn't start chasing after their new platform as well ~ that would be insanely sad if happening.
I wonder what happened with their $110 million fine. I am certain that the US government will never disregard this. It's either BTC-E having paid off that fine entirely, or they managed to settle it in various batches.
That being said, BTC-E has always had a hardcore Russian based following, and they will keep making use of them no matter what. Not exactly why they are so focused on BTC-E, but it is admirable.
That directly also explains why BTC-E most of the times communicates with the outside world in Russian language, which the English-speaking users have quite frequently blamed BTC-E for.