research as much information as possible but mainly
-whitepaper
-team
-product
-use case
Yes it is. But here some additional way I'm using to detect scams. When you've made your own research try to make tricky questions about ICO and ask them to the ICO managers or to the team directly. This questions could concern to any side of the project: jurisdiction, roadmap, technics, use case, tokens distribution, listing at exchanges (this is mostly private information) and so on.