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Author Topic: [ANN] [ICO] Munchee: Yelp meet Instagram - A blockchain-based restaurant review  (Read 1477 times)
andrewjchapin
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September 21, 2017, 07:33:53 PM
 #1

INTRODUCING MUNCHEE TOKEN
A BLOCKCHAIN-BASED RESTAURANT REVIEW + RATING SOCIAL MEDIA PLATFORM

The Munchee platform is offering a proprietary crypto-token to restaurants and consumers in an effort to incentivize activity on the Munchee mobile app, available for download on iOS today for the U.S. market. This will primarily occur when restaurants buy Munchee token (MUN) and offer them a reward to users for their photos, reviews, and social activity related to their experience at the restaurant.

IMPORTANT LINKS
- Token Homepage: https://www.token.munchee.io/
- Product Homepage: http://munchee.io/
- White paper: https://s3.amazonaws.com/munchee-docs/Munchee+White+Paper.pdf
- Deck: https://s3.amazonaws.com/munchee-docs/Munchee+Pitch+Deck.pdf
- Slack: Link on website
- Twitter: https://twitter.com/MuncheePlatform
- Facebook: https://www.facebook.com/muntoken/
- Bounty: TBA

INTRODUCTION
Munchee is building a fun, incentivized and decentralized blockchain-based food review and social media platform. It will use blockchain to provide immutable record of every review published on the platform based on a peer review system. Both restaurant owners and Munchee users can independently verify and  trust the restaurant information and reviews published on the platform. Munchee users, participating in the growth of the platform through their contributions in the form of restaurant information and reviews, will be rewarded with MUN tokens.

The Munchee team is launching the Munchee Token (Token Symbol:MUN) with a presale starting October 15th, 2017 at 14:59 GMT. You can find all the details about the Munchee sale at our website (https://www.token.munchee.io/).

A public beta on Munchee platform (without MUN Token and Blockchain) has been available since early this year. Its iOS application was launched in spring 2017 for the U.S. and Android version is scheduled for release by the end of 2017.

Munchee is a visual food review and social networking platform that allows users to search for a restaurant using his/her food choice. Munchee only focuses on the quality of the food, not the rating of the restaurant. One can say that it is akin to an Instagram for food.

Munchee users enthusiastically share photos of food and their dining experiences on the platform and provide personalized recommendation to their friends and families. Munchee has been recommended by many influential food bloggers and publications.

Munchee was voted as # 1 product on Jan 10th 2017 by Product Hunt. Munchee platform has also been mentioned by several influential Instagram accounts, including many with more than 100,000 followers. The Munchee app has tremendous engagement on social media, including more than 3,500 Instagram followers and 16,000 Facebook followers.

With this token generation event, we plan to further add to the value of the Munchee platform by building an incentivized and decentralized blockchain based platform that will provide a trustworthy information on the restaurants and user reviews. MUN Tokens can be used and shared within Munchee ecosystem as a private cryptocurrency to pay for food and services at partner restaurants, and in other innovative to be developed ways.

For more details regarding Munchee and MUN token generation event, please have a look at our website at: https://www.token.munchee.io/.

ABOUT MUNCHEE
An Instagram for Foodies
Munchee is a food review and social networking app. Think of us as a refined combination of Yelp and Instagram.
A decentralized and trustworthy food review journal and database
With Munchee, every user is a potential food correspondent, who can keep their distributed food database up to date with latest updates and reviews.
An incentivized Token-based food economy
Munchee users or food correspondents are paid for their creativity, time and efforts with MUN tokens, which keeps them motivated to ensure the quality and trustworthiness of the platform.
A flexible Smart Contract-based ecosystem
Smart Contracts built over Ethereum blockchain network provide a flexible and efficient way to implement innovative award system in the Munchee ecosystem.

TOKEN ECONOMICS
How does the MUN Economy work?
To put it simply: Munchee users earn MUN tokens by contributing restaurant information, posting reviews and doing peer reviews of the contributions by other Munchee users.

Munchee users are encouraged to become active partners in maintaining the quality of the content posted in the platform by being rewarded with MUNs for their time and creativity. They can use the earned MUN tokens to pay for their food and services at participating restaurants. Restaurant owners can attract more users by advertising through advertising and marketing options in Munchee. They will have an option to pay for the ad space using MUN tokens received from their customers.

What is MUN Token?
The MUN Token is a private crypto-currency that can be used within the Munchee ecosystem consisting of Munchee, participating restaurant businesses and users.

How are MUN tokens used?
MUN Tokens can be used within the Munchee ecosystem to pay for restaurant meals, share with other Munchee other users,  issue coupons and many other innovative ways.

ISSUES ADDRESSED
Current restaurant review and rating social network platforms have many issues including:
- No way for users to search for a specific food item--one has to go through a never ending list of restaurants to find a restaurant that offers the food item of his/her choice.
- Inaccurate information of the restaurants in the database--with old restaurant businesses closing and new restaurants opening on regular basis.
- Fake reviews, manipulation of reviews by social platform providers to favor specific businesses or penalize others for not spending advertising dollars.
- No incentives to restaurant goers and reviewers to maintain the quality of the content posted at the platform.

Munchee addresses these problems by allowing users to share their personal dining experience by posting photos and reviews in Munchee platform. We plan to make sure that only high quality reviews are accepted in the ecosystem through our decentralized peer-review system. We also want to maintain the digital fingerprint of every review accepted in the Munchee ecosystem by recording it in a distributed Blockchain database. Munchee wants every user to become a food correspondent by incentivizing him/her with MUN Tokens for their time and efforts. Further details of our business model and technical solution are available in our whitepaper.

TEAM
- Chelsea Lam, Co-Founder. Formerly: Google, VMWare
- Sanjeev Verma, Co-Founder. PhD in Electrical and Computer Engineering. Formerly: Samsung Research, Nokia Research, Bell Labs
- Nghi Bui, Co-Founder - Technical Lead. PhD candidate in Information Systems. Formerly: Atlassian
- Loi Luu, Advisor. Co-Founder of the Kyber Network and Smartpool
- Yogesh Gaikwad, Advisor. Co-Founder of the Pillar Project
- Bryan Pham, Tech Advisor. CTO of Cloudtenna
- Quoc Le, Product Advisor. Founder at VisionaryBits. Formerly: Director of Engineering at Tango
- Andrew J. Chapin, ICO Advisor. CEO at Benja (and lead of benjaCoin ICO), Author of Art of the Initial Coin Offering, Member of ICO Governance Foundation. Formerly: Feathr, Color Labs, Microsoft (Note: I'm posting this from my personal account as part of my role as an advisor. Other team members will be participating in the conversation as well, including the founders.)

OFFERING DETAILS
Total Supply: 100,000,000 MUN
Available for sale: 55,000,000 MUN

Sale details: Four stages, including a 15% discount 10/15/2017-10/16/2017, a 10% discount from 10/16/2017-10/23/2017, a 5% discount from 10/23/2017-10/30/2017, and a full sale period of 31 days beginning 10/30/2017.

40% of funds collected will be applied to marketing, user acquisition, and promotion schedule for the existing Munchee mobile application.
40% of funds collected will be applied to growing the development team.
10% of funds will go towards legals to make sure Munchee is compliant in all countries.
10% of funds will be reserved for maintenance and to ensure the smooth operation of the MUN token ecosystem.

We look forward to your thoughts and feedback on the project!
Bon Appetít!

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Judge-Dredd
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September 21, 2017, 07:40:05 PM
 #2

It's a nice idea however I feel you're creating a solution in search of a problem.

Any links to team bio?

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                     The first token offering total buyback
─────❯❯❯ICO Starts : 28th of November 2017❮❮❮─────

❖TWITTER
❖TELEGRAM
❖WHITEPAPER
❖FACEBOOK
❖ANN THREAD
SLACK
andrewjchapin
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September 21, 2017, 07:44:21 PM
 #3

It's a nice idea however I feel you're creating a solution in search of a problem.

Any links to team bio?
The team section on https://www.token.munchee.io/ includes LinkedIn links.

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September 21, 2017, 07:56:18 PM
 #4

I love this concept, Yelp and even Google Maps, as large as they are still fail to get me exactly what I am looking for. They are ripe for disruption and flipping the script to focus on products (meals) as opposed to places has a good chance to do I think. When I was visiting Napa last weekend, we wanted find the best smoothie. Yelp sent me to a location that had closed six years ago. Google Maps wanted me to drive 25 miles away. That night we wanted to find a GREAT bottle of gin, again, yelp and google maps were unable to process my request effectively.
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September 21, 2017, 07:56:27 PM
 #5

It's a nice idea however I feel you're creating a solution in search of a problem.
Agree. What's the point? Removing features is not innovation IMO.
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September 21, 2017, 07:57:24 PM
 #6

I can't tell if this is stupid or genius. I will watch Lol

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September 21, 2017, 08:26:17 PM
 #7

Hi guys,

I am Chelsea- cofounder of Munchee. I am an X-Googler, a blockchain enthusiast and foodie at heart.  Wink

Here is a bit more info about our team and advisors. You can find more details about us and our LinkedIn profiles on our website: https://www.token.munchee.io


Core Team Members

Sanjeev Verma, PhD- Co-founder
Sanjeev graduated from University of Toronto with a doctorate degree in Electrical and Computer Engineering. Sanjeev has 18+ years’ research experience working in Fortune 500 organizations such as Nokia and Samsung on variety of projects. He has 12 granted and eight pending U.S. patents. He is a highly enthusiastic and adaptive technologist with broad experience in security, networking and multimedia streaming technologies. His current research focus is on finding creative applications of Blockchain technology in both financial and non-financial world. He is currently a Mentor/Advisor (Blockchain Expert) in Data-X project, U.C. Berkeley, CA.

Chelsea Lam- Co-founder
Chelsea is a blockchain enthusiast and a foodie at heart. Chelsea holds a Bachelor’s degree with honors in Marketing and Entrepreneurship from San Jose State University. She was previously a marketing consultant at VMware, focusing on supporting vForum live and online events. Before that, Chelsea served as the Program lead for Mid Market Sales - Google's biggest SMB revenue program. Chelsea is a tech –savvy, passionate, trilingual, and culturally enriched professional and entrepreneur. She has been involved with a lot of startups and enterprises both in Asia and the U.S.

Nghi Bui- CTO & Co-founder
Nghi is currently a PhD candidate in Information System at Singapore Management University. His research concerns application of natural language processing and machine learning to software engineering and programming languages to create smart software engineering tools for developers. He is also an experienced software engineer and was previously working with the Jira project at Atlassian. He is interested in building scalable and high performance applications on distributed system. Nghi is also interested in working on various blockchain platforms including Bitcoin, Ethereum and IBM's Fabric ledger.

Kyle Bunthuwong- Community Manager
Kyle- a blockchain enthusiast- holds a Bachelor’s degree in Sociology from U.C. Berkeley and has 5+ years experience in social media, content marketing and online community engagement. He has assisted fitness and nutrition brands significantly grow their online user base and followings. After spending nearly two decades at USA Gymnastics National Team as a nationally ranked gymnast and coach, Kyle now brings his athlete mindset into the professional marketing field.



Our Advisors:

Loi Luu- Cofounder of Kyber Network- Cofounder of Smartpool

Yogesh Gaikwad- Cofounder of the Pillar Project- Cofounder of 2030

Bryan Pham- Cofounder and CTO of Cloudtenna

Andrew J. Chapin- Cofounder and CEO of Benja/BenjaCoin

Quoc Le- Former Director of Labs at Tango/ Founder of VisionaryBits

Christina Gagnier- Legal Counsel


For our project details, please reference our white paper at: https://s3.amazonaws.com/munchee-docs/Munchee+White+Paper.pdf

Don't forget to check out our iOS app in the app store: https://itunes.apple.com/us/app/munchee-nearby-food-and-foodie-photo-journal/id1215751547?mt=8
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September 21, 2017, 09:19:32 PM
 #8

It's a nice idea however I feel you're creating a solution in search of a problem.

Any links to team bio?

Thank you. Please see our pitch deck for the current app. There are real problems that we're trying to solve.  Smiley
https://s3.amazonaws.com/munchee-docs/Munchee+Pitch+Deck.pdf
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September 21, 2017, 09:28:26 PM
 #9

Hello All,

This is Sanjeev Verma, co-founder of Munchee. I think that social network is a great application for the Blockchain. Please let me know if yoy have any specific questions regarding Munchee.

best regards,

Sanjeev
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Worldcore - Banking for the Future


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September 21, 2017, 09:33:54 PM
 #10

Hello All,

This is Sanjeev Verma, co-founder of Munchee. I think that social network is a great application for the Blockchain. Please let me know if yoy have any specific questions regarding Munchee.

best regards,

Sanjeev


will be there any bounty like translation ?
if that bounty available can i reserve for indonesian languange ?

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Worldcore
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September 21, 2017, 10:07:24 PM
 #11

I'll have to download the app to check it out, but on the surface, this seems like a great idea. I'm constantly failed by Yelp and the broad ratings that users give. I may not be as picky as somebody else is about service, or ambience, noise, etc. When it comes down to it, it's the food that I'm concerned with. I'm constantly scrolling through endless photos on Yelp, most of which are garbage. With a photo-based app specifically about food, I feel like I'll get a much truer representation of what I'm in search of.

Do or do not, there is no try.
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September 21, 2017, 10:12:28 PM
 #12

this could work... looking for a good place to eat while abroad is not as easy as it seems. and many times it would have been better to eat at the hotel
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September 21, 2017, 10:13:39 PM
 #13

Hello All,

This is Sanjeev Verma, co-founder of Munchee. I think that social network is a great application for the Blockchain. Please let me know if yoy have any specific questions regarding Munchee.

best regards,

Sanjeev


will be there any bounty like translation ?
if that bounty available can i reserve for indonesian languange ?
Andrew, advisor, here. There will be - the bounty will be released on Tuesday or Wednesday in the coming week. To be notified directly, sign up for the e-mail newsletter at token.munchee.io.

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September 21, 2017, 10:34:32 PM
 #14

All this looks like a good working model. Will follow your progress ...Good luck!
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September 22, 2017, 06:19:30 AM
 #15

Hi, this is Nghi, CTO of Munchee. Our decentralized solution will enhance the transparency of the review so that you will always read the truth, there's no evil here. You can also become a part to contribute the truth to the foodie community by helping us reviewing the posts and get the rewards. Please let me know if you have any specific questions regarding Munchee.
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September 22, 2017, 06:33:43 PM
 #16

I have a few friends who are social influencers (Instagram food accts with 20k+ followers). Does Munchee make it easy to set up collaborations with influencers, and would you compensate in Munchee Token?

Do or do not, there is no try.
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September 24, 2017, 06:35:29 PM
 #17

I have a few friends who are social influencers (Instagram food accts with 20k+ followers). Does Munchee make it easy to set up collaborations with influencers, and would you compensate in Munchee Token?

hello! Thanks for the question! Yes we will have an influencer program designed solely for food bloggers and influencers. They will be compensated with MUN tokens and will be invited to our quarterly Munchee events and parties. We will announce the program on our website in November! Please have your friend subscribe to our mailing list or email us at contact@munchee.io for updates and info. We also have a bounty program for this token crowdsale. Details will be posted early next week. Stay tuned! Bon appetit!"
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September 24, 2017, 07:00:42 PM
 #18

Hey i really like the idea of the project, but  some info about the coin would be great. Is this coin a bitcoin fork or a etherums contract?
Also i don't get it how you want to prevent false reviews. Are the reviews of the dishes/restaurants checked, before the author is credited with mun?

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September 25, 2017, 01:47:43 AM
 #19

Hello,

Thanks for your question. It is Ethereum Contract. We are planning to implement peer review system to make sure that reviews is not a false review. Some of the obvious false review can be rejected based on some key words and checking whether the submitted photographs are genuine. Also, we will store the fingerprint of the accepted reviews on the Blockchain so that we can audit them later.

I hope that this answers your questions,

Best regards,

Sanjeev
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September 25, 2017, 03:43:03 AM
 #20

Hey i really like the idea of the project, but  some info about the coin would be great. Is this coin a bitcoin fork or a etherums contract?
Also i don't get it how you want to prevent false reviews. Are the reviews of the dishes/restaurants checked, before the author is credited with mun?


Thanks for your question. This is Ethereum contract.
In order to prevent false reviews, we have a peer-review system in which users can check the validity of the post based on criteria like the existence of the restaurant, the address of the restaurant, whether the dish exists on the menu, etc. Once the post is validated, it will be posted on the blockchain and the poster will get tokens for successfully submitting a valid post. Also, to encourage quality content, users, whose posts receive the most likes and "pins" in a payment period, will be rewarded with extra MUN tokens. That way, not only users are rewarded for submitting valid content, they are also rewarded for contributing QUALITY content; content that the community finds useful.

You can find more details regarding how to prevent false and fake reviews on page 12 in our white paper at https://s3.amazonaws.com/munchee-docs/Munchee+White+Paper.pdf. Thanks!  Wink
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