Will Blockchain Transform the Ad Tech Industry?

[sanjeev.lamani@]

‘Blockchain’ is coming up more often in the world of ad tech, an industry that loves their buzzwords. But is there any validity to blockchain’s use in advertising? Writing exclusively for ExchangeWire, Jeffrey Seah, board member, Gravity4, talks about how blockchain is already being used in other industries, and how it has the possibility of combating ad tech’s ad fraud and transparency issues.