What I'm personally in need of is a way to spend my coins on my daily needs with ease. We are slowly coming towards a point when many of us will find themselves holding a lot of value in BTC. I used to treat it as a fun investment on the side, but when it his $5000 I came to a conclusion that my coins are starting to be worth more than the house I'm living in. So time to spend some, right? Nope. I actually can't do much with my coins beside paying medical bills or ordering food. So basically anything that converts coins directly into items and doesn't make you wait a month before they arrive from China will be a nice addition. That said, I'm waiting for the Amazon news to confirm.
I kind of have the same thoughts. Initially, I'd prefer to just hold all my BTC and stray away from spending a single cent but with its increasing value, it wouldn't hurt to use or spend some. With this, I think there should be a website that could cater to the needs of bitcoin users, one where they can spend BTC like amazon or eBay. I think that would be convenient for the bitcoin users should they opt to spend it.