Regarding INS Ecosystem expansion - did you mean basic geographical expansion?
With the majority of required technology for operating the INS ecosystem at scale available, our
main focus will shift from development to growth. Investment in network growth will not wait
until all development has been finalized and will take place in parallel as soon as viable versions
of the apps and interfaces are available for preliminary release. Growth of the network is
two-sided and depends on both manufacturers and consumers.
MANUFACTURERS
The INS ecosystem will benefit from as many high-quality manufacturers joining the ecosystem
as possible. Manufacturers are the publishers and providers of products in the ecosystem and
serve as engines for driving traffic. Manufacturers consume INS tokens to provide all types of
reward programs. Channels for attracting manufacturers include manufacturers who already
supported the INS idea, direct contacts with manufacturers, participation in relevant meetings
and conferences, forming partnerships with manufacturer associations, and providing guidance
and support to new manufacturers interested in joining the ecosystem in order to make the
process as seamless as possible.
CONSUMERS
The more active consumers are in the network, the more turnover and the greater the profits will
be for manufacturers. Greater turnover increases the ecosystem value. Channels for increasing
the consumer base include marketing and promotion of the INS apps and website to broader
audiences and promotion of the online grocery delivery in general. Attracting more consumers
is not the only avenue of growth; improving engagement of existing customers is equally
important. Customer retention in the network can be increased by ongoing improvement to the
core product.
