Buying back tokens with money raised from selling those same tokens does not
add any value for investors. This may help the token price in the short term but
that is all it does. They need to deliver.
I think this can be done by the team actually to somehow increase their project's value in terms of asset worth. But this is temporary and is a very shortsighted strategy that does not in any way make progress to their project itself. Their project should specifically deliver something and accomplish something.