I'm not sure why they would distribute tokens if it where a scam, or work to re-brand. I'm enjoying this one, it's interesting because the premise behind it all is AI prediction, how much of this ICO is based on prediction and maybe even communicated via AI to a degree.
This may explain the seemingly cryptic communication, the project seems to care not at all about human assumptions, complaints, etc..The AI just knew it need X amount of funding to move forward, and possibly predicted that at some point after the ICO began, that further intervention by any human team members is not needed, as no matter how distant the human members become, the wave of "hype" is now sufficient to carry the ICO to at least minimum requirements.
If you think about it, why should any of the team care whatsoever about anyone who invests, it's completely irrelevant. The AI makes bets, hopefully more winning than loosing, and investors in theory make some nice gains. That is this project at the start anyway, it doesn't need anymore hype or a single person to care it even exists, the AI architects are now funded well enough to continue enhancing the AI, and that is all they care about.
Satisfaction in the project may continue to decrease rapidly with anger and calls of scams, but I wouldn't be surprised if more cryptic information pours out in the near future about bets made, and results without any warning.
If nothing else, it makes for a neat story in my mind at least, that the AI could of possibly been running near everything we see for who knows how long at this point. Maybe at least makes the fear of complete loss a little more fun for some
Serenetic