That is why ICo is not a good option to invest than investing more in bitcoin.. There are mostly ICO's are shit that promoting in altcoin section there are some ICO are serious in project so it will be still depends in the background of ICO Roadmap or proof of work..
And if they are promoting their ICO without escrowing or manage by trusted members here that ICO will called shit  ICO's after release they will turn into scam.. If you really wanted to invest in less risk only bitcoin and other top rankings can gives you less risk..

If you seen there are high rank members promoting it better to check the background first of the member before you accusing him because not all will be guilty about what is in the link  you given its been a long time they are doing this and that's why invest that you can afford to lose..

It is indeed the truth about ICO and that is why the decision on regulating ICO is really a good decision made by some countries which would somehow lessen up the scam do exist on this field.On the article posted it is really obvious on that kind of scheme or steps which is costly but if the crowd did bite on the hype then it would really be an easy money for the owner of such coin.

tsk tsk, hard to know whats fraudulent these days

Indeed! One of the best article that everyone should know. By reading this, it gives us the idea how an ICO work these days.
It's pretty funny though that it truly pointed out how easy it is to make your own project and start a funding. A simple concept added with an effort on advertising and designing can showcase a pretty view for the public (even without the products or the project itself).