Nice article, speak the truth about ICO and that's why there are more countries such as China, South Korea and Singapore have banned crowd funding based on Initial Coin Offerings. Therefore, everyone has to be careful and do your own research about legit and potential projects before invest, it's better to invest on some projects which already have a product to be marketed to judge how the market react to their products.
But, even a legit project could end in failure if people don't interested to invest on those projects, that's why it's so risky to invest bitcoin on ICOs which may cause a great loss for investors, unless they adopt escrow service.
It is indeed the truth about ICO and that is why the decision on regulating ICO is really a good decision made by some countries which would somehow lessen up the scam do exist on this field.On the article posted it is really obvious on that kind of scheme or steps which is costly but if the crowd did bite on the hype then it would really be an easy money for the owner of such coin.