http://techcrunch.com/2013/06/04/bitfash-converts-your-bitcoins-into-fashion-from-top-brands/Forever 21 and Zara were first added to the site because of their low prices and global brand recognition. Upscale men’s retailer Mr. Porter was chosen as Bitfash’s third retailer to add a luxury brand to the site and because the majority of Bitcoin users are male. Though the retail sites can be accessed through Bitfash’s platform, Woods emphasizes that Bitfash has not struck any commercial agreements with the companies featured on their site. He says, however, that Bitfash does not alter prices and shipping fees, and the store’s terms are strictly adhered to. For example, Bitfash does not ship merchandise to countries that the brands don’t.