Even though Xapo is an NYA participant, their attitude to this situation still seems to be one of feigned neutrality, which really overcomplicates the situation, especially to the layman who understands less about all this business anyway.
I say "feigned neutrality" because it's completely obvious that miners are going to support NYA as that's what they've promised to do. The miners alone are not an accurate indicator of consensus.
I wouldn't say it's obvious. They are just signalling intent more than a month away. Even F2Pool is still signalling for the NYA, even though they have said they are backing out. The futures market is also pricing the legacy chain at 3:1 to the fork. That also suggests that things may not be so clear cut.
On the other hand, I don't think that speculators are properly pricing in the market effect if, say, 90% of miners follow through and switch networks. The legacy chain could still win out in the end in that situation, but it could be a rough road until the first difficulty retarget is reached -- long block time, very high fees, and the psychological effect of being the weaker chain.
The miners can be replaced but the community and developers cannot be.
But the community, and prospective investors, could split. This could certainly be damaging to Bitcoin's network value. Nothing to write obituaries over, but still...