Many potential customers of ICOs haven't the expertise to analyse and assess the profitability of a project and listen to what friends say or select a project based on their feelings.
Based on this behaviour, that can easily lead to a loss of the investment, websites who do professional analysis are needed more than ever before. Thank you for the helpful links.
Absolutely, we need to create more awareness and frameworks to evaluate ICOs. Pro tip: if you have any ICO related doubt just go to HelpTap and ask you query, lot of folks there who would be happy to help!