Simple Token “ST” is a utility token and our customers need to acquire ST in order to create their own branded tokens powered by ST.
The upcoming first Simple Token sale event on November 14, 2017 (commonly known as an “ICO”) is required for two reasons:
1. Because the OpenST Protocol requires staking ST to create BT, we need to first create ST and have some value placed on it by purchasers of ST.
2. So that we can create an endowment for the community ecosystem. 27.2% of the ST token supply is intended to be reserved for what we call the Network Accelerator Program. This will be used by the OpenST Foundation Limited (“OpenST”) to seed projects, developers, and teams that are building interesting use cases based on ST. In this manner we can become a seed program/accelerator for a new generation of apps launching branded token economies..
More details:
Simple Token is a protocol and software suite for consumer app tokenization.
The business and technical challenge we set out to solve is to enable mainstream applications to benefit from deploying their own branded crypto-backed token economies, in a scalable and cryptographically auditable manner, without needing to mint and maintain their own publicly-tradable crypto tokens. This project began with our attempt in 2016 and into early 2017 to develop a token economy for one app, Pepo, and our realization that rather than building tokenization technology for one app, the much more important, interesting, and worthy challenge was to build the enabling technology for any app to tokenize and benefit from having parts of their business on a blockchain.
We want to enable any business to launch their own branded crypto-based economy without the legal, regulatory, and technology headaches involved with going alone. This could enable them to monetize user contributions and content, power peer-to-peer transaction, provide meaningful incentives and rewards, develop transparent loyalty programs, and unleash thousands of new monetization and supply / demand possibilities.
The OpenST protocol, powered by our ERC-20 token “ST,” enables any company to stake ST on Ethereum main-net to mint their own branded digital currency (aka “tokens”) on open scalable side blockchains, in a crypto-graphically auditable manner.
The Simple Token software, built on OpenST, helps companies launch and manage their ST-powered token economies. It’s a SaaS software package, a dashboard, a set of tools, for managing a token economy.
Here's more details.
https://simpletoken.org/documents