Liquidity of utility tokens

[cyber-i]

Please someone clarify this for me. A company makes an ICO and generates tokens that will be used for purchasing certain services the company will provide (e.g., event tickets, music, rent a room, etc.) -- so called "utility tokens". The idea is that the token value will increase with more people using them to pay for the services (as it will create more demand to own the tokens). But how exactly will the mainstream folks even get the tokens? Buy them on exchanges? What if there will be more demand for the tokens (if the service becomes widely popular globally) than the token holders willing to sell? Wouldn't that disrupt the service itself as it will be difficult to pay for it if the masses can't get the tokens?

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[gotit]

Good questions.

If one of these tokens succeeds (is not a scam), I'm sure the devs will figure out a way to get it in the hands of more customers.

There are new types of exchanges that might help with buying such coins. For example, https://changelly.com/

Buying bitcoin should only get easier. Banks might even allow you to have a bitcoin account and exchange fiat for crpto in the near future.

[cyber-i]

If one of these tokens succeeds (is not a scam), I'm sure the devs will figure out a way to get it in the hands of more customers.

But there must be some existing solutions already? Or are they really running their projects and ICO's without this question solved?

There are new types of exchanges that might help with buying such coins. For example, https://changelly.com/

In what way changelly differs from other exchanges in this regard?