I hold NEU (Neumark) for a number of reasons:
1. The token represents economic share in Neufund.org, the first Equity Token platform, and holding it I get the share of revenues of the platform, which comes in 2 forms: a) ETH or Euro from the investments received by the Equity Token issuer (3%), which will generate from 3-9% annual income, and b) Equity Tokens, 2% of issued tokens belong to the token holder, in 5 years this will be worth billions.
2. The value of the token can only increase relative to ETH, as it has an issuance curve that decreases NEU/ETH (it's a bit complicated, so see their site for more info on this), and also because it represents funds invested on the platform. Once they reach 750 million EURO of investments, no more NEU issued, it's value will skyrocket. This should happen within 1-2 years, judging by the interest the platform generates.
3. The Neufund platform has an excellent model, attracting both classic investors (in Euro) and crypto (ETH), so it should be attractive both in times of crypto hype (because by investing through it you get very solid returns on your ETH, see bellow), and in bust times (good times for Euro entry)
4. The team that created it is first class on all fronts, that's why they already attracted a great number of world's best VCs to join.
Expected returns:
1. I already doubled my money (as I got NEU for investing in the ICBM).
2. Shooting for 10x return within a year, as platform gives 4 ways to make money: besides the 2 mentioned above, you invest your ETH (or Euro) into Equity Tokens, which you can either a) hold for a VC type exit within 3-5 years, or b) re-sell after the ET starts trading, for a quicker return
3. Hoping for a 100-1000x return within 3-5 years due to all of the above
The project is for HODLers, and value investors. Traders feel strange in that community