I'm wondering if this is all baseless hype.
Do just a little bit of research on the coin and you'll be surprised. The founder of ETP was also a co-founder of NEO who left the team to create ETP.
So, the former of co founder in neo was seeing a chance to build its own better code rather than neo itself. This looks strange, why not all of the neo member try to go out from there and build their own project.