For those not following FunFair this burn does not appear to be an attempt to jump on the recent fad. They have been attempting to find a fair distribution solution for a while, one that would not devalue current tokens, with the possibility of giving current holders additional tokens. These discussions went on for a couple months before FunFair finally decided they would do an Asia tour with a second ICO directed towards Asian countries. Unfortunately, the Chinese crackdown on ICO's put an end to this plan, and as a result there hasn't been an obvious solution for the last month. It seems that this burn is an attempt to remove the extra tokens from play simply because there has not been a mutually agreeable solution to their distribution. That said, I wouldn't be surprised if the burn is already priced in and FunFair doesn't see a huge pump.
Has the price risen after the burning?