The pioneer of online binary options trading, Binary.com recently announced that it is performing an Initial Coin Offering (ICO) as a substitute for an Initial Public Offering (IPO).
Binary.com believes that a blockchain-based offering –– compared to a listing on a traditional stock exchange –– is more advantageous to prospective investors.
Taking ICOs a step further
This year alone, 176 ICOs have raised over USD 2.7 billion (as of mid-October), according to Coinschedule, a website that tracks ICOs around the world.
Each ICO is different, but most tend to exhibit similar characteristics. They tend to revolve around an idea for a new implementation of blockchain technology, and will issue new forms of cryptocurrency tokens to prospective investors in order to raise funds for the project.
However, Binary.com promises to set a new standard in how ICOs are carried out. As a profitable company with a proven business model, Binary.com has designed its offering to protect investors by adhering to best practices in corporate governance, investor disclosure, and transparency.
https://coinidol.com/online-trading-pioneer-binary-com-chooses-ico/
