How can an Android developer benefits from having app coins ?
An Android developer has two main financial transactions with the App Stores:
- In-App purchases: where the app store is a facilitator of the buying of items inside the game. The added value of the store is to provide payment methods and knowing the users already.
- Advertising: because the developer wants downloads / eye balls on their game
AppCoins protocol proposes that both flows use AppCoins as currency.
AppCoins provides the advantages of the digital currencies (security, traceability,...) but also the advantages of Ethereum smart contracts: the developer receives the AppCoins directly own their wallet. No need for waiting 30 or 60 days and have bank transfers with poor exchange rates.
On the other hand, by taking off intermediaries from the advertising flow, and providing 85% of the Ads investment to the user, the developers will have the assured return of investment, because the user has to spend the coins inside the games and apps.