BLOCKv ico

I was reading about this ico

I hate when the dev put so much words and the investor doesn't understand what problem the currency solves.

They say: ''BLOCKv is the interface moment for blockchain. BLOCKv provides interface protocol overlay on the developer stack – the layer necessary to unleash exponential mainstream adoption. BLOCKv enables the rapid development and distribution of interactive smart objects – “experiential currency” – that interact with the end user. The most common units of provision for blockchain applications are virtual currencies,
and yet the UI layer for this asset has yet to mature. BLOCKv allows the currency to come alive and interact meaningfully with the end user for the first time. In essence, it turns virtual currency into dynamic virtual goods.''

What does it means? In few words... could you make me an eample please of ''dinamic virtual goods''... I don't understand what they are