Check the whole article here:
https://cointelegraph.com/news/crowdholding-co-creating-companies-to-successThe
Crowdholding platform connects companies with consumers and investors so that the supplier (the company) can co-create their business with the market demander (consumers and investors)--the individuals who will potentially consume the good or service the business provides.
Not only will market demanders be co-creators of businesses, they will be paid by businesses seeking assistance to give their own insights to the company. The process of a business asking for input on a matter, and consumers providing their insights, verifies whether the business is in good standing with consumers and can indicate the success a good or service will experience once it is available to the public.