Hmmm blockchain again???
It's mostly blockchain or coinbase who's name is being abused by phishers, which directly comes from their massive market share. I remember having seen quite some blockchain phishing sites pop up on top at Google when searching for blockchain. I am fairly sure that one of these phishing sites was very similar to the domain being displayed in the screenshot. I am quite paranoid from nature, so for that reason I always triple check URLs, but there are enough people out there who just blindly click on a link if it looks familiar at first glance.
Question to OP -- did this email show up in the same mail address you use for Bitcointalk, faucets, crypto sites, etc? I always use a seperate mail address for every site or service I sign up at, which seems to be the best way to go.