Users should absolutely NOT care about which side wins because it is not about sides. The Bitcoin network is decentralized and votes and agrees on the state of the network every 10 minutes. People vote with their full nodes with has the complete history of the Blockchain.
PTB cares about TWO THINGS
1.) Who controls BTC-CORE, e.g. who writes the CODE, the CODE is what makes the block-chain, already the new BTG ( Bitcoin-Gold ) doesn't import the classic block-chain, they have their own blockchain, and their own addresses. SEGWIT will also create their own block chain data-structures. The entire "FORK" program BCC,BTG, BSEG are all designed to fragment and create FUD ( read the Chinese plan to take over BTC )
"He that controls the BTC SOURCE control's BTC in the future"
2.) They "PTB" ( Kosher Nostra ) they want the BITCOIN-BRAND, the name, the $200+ Billion USD market-cap and good will.
It's clear here on this forum that the little people only care about "FREE SHIT COINS", but this is only dilution of BTC, and violates Satoshi's original limit of BTC to 21 Million.
The full nodes run SOURCE CODE, which they download from "BITCOIN CORE", or who ever has the MOST POLITICAL muscle to convince +51% of the MINERS to run that source code. The Block-Chain/Merkel Tree don't mean fuck, every time a new source is installed they can easily automate a -reindex and reformat the entire blockchain/database as the wish.
HE WHO CONTROLS the SOURCE CONTROLS BTCEventually IMHO the plan of NYA is to go closed source, once they take over BTC with SEGWIT-2, then they will say that the block-chain needs to be encrypted, and that the source needs to be closed to prevent hacking, and the BTC will be just like the "FEDERAL RESERVE BANK", with the exact same ppl running BTC.