It is decentralized but there are people who is responsible for building these that is why the forks were created but that does not actually matter because no matter how many forks that can happen on bitcoin and no matter how many alt coins exist and will be created bitcoin is and will be at the top of it. Simply because bitcoin has the support of the community. It is the people who decide which coin is the best and right now that is bitcoin.
Simply there whales. Actually creating fork doesn’t mean that someone is controlling bitcoin as from their database and systems, no. it is not like this. There are so many whales around you and international market who have invested such huge investments in bitcoin that they can shift prices from one level to another. And forks are created by them, for them and they mean it.