Any ICO can look slick and do marketing well enough to create a buzz. You can make a buzz about a nonexistent company, with the right resources.. it's easy. But ICO's can and should become a long term investment, and if you intend on keeping the token for a while.. you need to choose an ICO that has a solid plan for the future, that is transparent and has a great team. An ICO needs everything any other company needs to be successful, it's not about the actual token sale. It's about the project's future
It surely is.
I've seen some ICOs that have met that criteria, but in the end they still went under because their story was fraud or the team could not execute in the end.
