I think the AdTech space is one of the more legitimate uses of blockchain technology, so I am trying to focus my efforts on understanding the sector. What AdTech ICO's are you excited about and why?
For me, my favorites are BitClave, Qchain, and adHive. BitClave wants to be like a crypto-google. A search engine where instead of harvesting everybody's data, they enable users to monetize it for themselves. While I'm skeptical of anyone trying to overthrow the biggest company in the world, the idea is interesting, valiant, and could certainly become huge if can reach a critical mass of users. You can find their website here:
https://www.bitclave.com/en/ Their ICO starts in a week.
Qchain, on the other hand, wants to focus on connecting advertisers and publishers to deliver different types of ads, but especially native ads, which are growing in popularity and profitability. Their website is
https://qchain.co/ Something interesting and unique about Qchain is that they are building on Ethereum and NEM. This is hedged move will allow them to take advantage of the technologies of both blockchains. Today eth is bigger, but nem has some potential technological advantages and they want to be positioned to exploit those if nem comes through (1st mover advantage is always important). You can read more about how they leverage NEM's blockchain here:
https://medium.com/the-qchain-blog/nem-meets-native-how-qchains-tech-will-enrich-digital-advertising-cd8dbfba3c8f Finally, another unique feature of Qchain I like is that they are based out of the US, which is not common for many blockchain startups. With so many scammy crypto-startups, they obviously are not looking for a quick buck or they would have chosen a country with looser regulations and lower taxes, so I think they are in it to develop their product for the long term. Their ICO has just started and they are still offering bonus tokens to those who place orders in the next few days, so act fast.
adHive is somewhat similar in that they are also developing on Ethereum a platform for delivering native ads. However, they are focused delivering ads to video blogs. Their website is
https://adhive.tv/ because they are attempting to disrupt traditional television advertisements with their improved video ad experience. TV has been in trouble for a while now, mostly replaced by subscription based services like Netflix, Hulu, and Amazon Prime, so in some ways, adHive is maintaining the more traditional TV business model, just updating it for the 21st century. As someone who doesn't like subscription services, I'm excited to see this model work. Their model is more complicated here as it involves building their AI, so check out their white paper for more. Their ICO begins in early 2018.
Those are 3 up and coming (or in the case of Qchain, already here) AdTech ICO's that I like. Do you have any that you've got your eye on in that sector? I'd love to hear your ideas!
