Hello everyone!On the
1st of November 2017 at 12.00 GMT,
NAU token sale was officially launched.
We'd like to share with you the details of our project, tell you a bit about its founders and show our vision of its future.
Who is the founder? 
Among the headliners of this project is
Yaroslav Shakula with 15 years of experience as a project lead, co-founder and CEO of multiple projects in the industries of Internet-marketing and advertising, affiliate marketing, e-commerce etc (Creara, SAPE)
The challenges of the modern marketCatching customer’s attention is one of the biggest challenges every business faces. There are countless ways and tools designed to attract clients, a fair share of them – advertising, context marketing, digital, social networks so on,
require huge budgets, a lot of workforces and take time.
One of the most effective models nowadays is
CPA. It is rightfully deemed to be the most profitable type of advertising, as an advertiser only pays for a target action (a sale, a registration, an order). It is quite easy to estimate budgets in this model. Yet there is no single global platform that could help advertisers attract new clients both online and offline. More so, high competition among the advertisers for good traffic is leading to the growth of prices in the industry, as low payouts are no longer attractive for publishers.
One more time-tested way of advertising is
coupons. Or at least that's what retailers think until they fall into this trap. Coupon websites may seem like an attractive opportunity, yet they force the companies to make unreasonable discounts and pay commission from that discount. As a result not only it is near to impossible to get any profit out of this, it makes companies lose a lot of money. Which is why coupon websites are nowadays not as popular as they used to be.
The tough reality is – most of the campaign's budgets go to middlemen to make them attract new clients, yet newly acquired customers are not motivated to bring new clients from their circle.
Discounts and bonuses are a client magnet and CPA model is one of the best ways to acquire new retail customers. So it's pretty obvious that the modern advertising market has been waiting for a new global platform to combine those two!
The idea behind NAU is to create a new marketing reality by rediscovering and rethinking the paradigm of digital coupons:
- This platform creates a direct connection between a business and a client, there is no middleman needed.
- It motivates the clients to encourage their friends to join the platform.
- It fosters transparency, trust and safe interaction between all parties involved by the use of blockchain technologies.
An example of how NAU can be used
- An advertiser creates a motivating offer to attract new clients (a discount or a gift for instance) and pays at least 1 NAU token for every new client using this offer.
- All the offers can be found on the platform's website and the mobile app. A potential client can search for it the catalog with 5 basic categories and numerous filters.
- A user of the platform sends the offer to their friends or colleagues.
- Their friend gets access to the platform and uses the offer.
- The platform user, who brought a new client gets 95% of the margin set by the advertiser. This scheme motivates existing clients to look for new customers in their circle. This viral effect ensures that the platform gains popularity very fast.
- NAU platform takes a commission of 5% from each payment to an existing user and 0.5% from every transaction. Advertisers and agents can also use tokens to buy push notifications for their offers and other advanced marketing tools.
As a result, we offer you a platform that brings businesses and their clients directly together for a win-win collaboration. Businesses increase their sales without spending money on middlemen and their clients get discounts and bonuses as well as affiliate margins. Safety and trust within the platform are secured by blockchain technologies.
Why is it a good idea to invest into NAU tokens?
- Retailers can use NAU tokens to attract new clients and in future customers will be able to redeem tokens for products and goods.
- Platform users are motivated to bring new referrals, which secures the growth of the NAU platform.
- The emission is limited and that alone combined with the prospective growth of the platform will presumably lead to the growth of the token prices.
- The platform will be regularly and extensively advertised and promoted, the tokens will be placed on stock markets as well, all of this will lead to the rapid growth of popularity of NAU.
If you have any questions about our project, we will be happy to answer them all.
Best Regards,
NAU Team
