Many internet users have been driven to deploy ad blocking technology because of disfavored legacy advertising practices like pop ups, uncontrollable video-ads, and other intrusive advertising practices. According to PageFair, it is estimated over 615 million devices now use adblockers. Other estimates suggest that up to 11% of the global internet population is blocking ads on the web. Adblock usage grew 30% globally in 2016 and is thought to reach up to 380 million mobile devices. Desktop adblock usage grew by 34 million to reach 236 million devices.
MonaBrowse, A Blockchain Product to to Create a Legal Ad-Free ExperienceTargeted customers who use adblockers reduce the reach of advertising campaigns and ultimately steal valuable publisher content. MonaBrowse creates a better alternative to ad blockers and allows customers to control the amount, and extent of advertising they encounter during their online browsing experience. Gravity4's mission is to create personalized experiences for consumers, making ads more relevant as they mimic native information and allow engagement to occur which would grow the entire ad-ecosystem.
Through MonaBrowse, Lydian users may negotiate Lydian tokens to Lydian who will customize that Lydian user's browsing experience so they may opt to see no advertisement content, or only certain selected content while browsing. Through the proposed MonaBrowse system, publishers would continue to receive payment for their placements, but the Lydian user would enjoy their Internet browsing experience without distracting or unwanted advertising content, and without adjusting their Internet browsing behavior or downloading newly created browsers. The MonaBrowse system will have additional capabilities, including with respect to developing data mining applications and tools, among other things.
No proceeds from the sale of Lydian tokens will be used for the development of MonaBrowse.The MonaBrowse system will have additional capabilities, including with respect to developing data mining applications and tools, among other things.Join TELEGRAM chat here:
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