I think the idea is great and they got some good devolopers. I think this project will success.
Yes, I joined their telegram group and it's added 3000 members in just 2 weeks or so. Their team is very credible and they're kickstarting their blockchain with 12 million users.
They just did an AMA that was very good too -
https://www.youtube.com/watch?v=X1oZVOPUux8