[ANN] MAD Network - A Decentralized Network for the Advertising Industry

[Kingrezz]

Gabe Greenberg in India presenting MAD to brands and WPP agency staff.   

[kvanier]

Michael Loeb, founder and CEO of Loeb.NYC, the New York City-based start up firm, hosted a gathering of tech experts, leading marketers, and brand specialists for a lively discussion on the ways blockchain is impacting marketing and all variety of business practices. #BlockOrNot, a daylong event, took place at Loeb's Southampton home on May 18 and included fireside chats, panel discussions, and free-flowing networking that allowed attendees to meet one another, ask questions, and exchange ideas.

In addition to Palmer, Block Or Not featured such speakers as Bob Lord and Babs Rangaiah of IBM, Joe Zawadzki of MediaMath, Adam Helfgott of MadHive, Michael Jolly of FusionSeven, and Ashwini Anburajan of 22X Fund.

Read more here: https://www.prnewswire.com/news-releases/michael-loeb-cnbcs-bonin-bough-host-blockchain-event-at-loeb-hampton-estate-of-billions-tv-show-fame-300662233.html 

[Robbie_ICO]

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[tomasarun]

A project that was not destined to survive

[fancybread]

 :

[Brooku]

Marketing and advertising industry is huge market that's why many new startups working on this field.
What's your difference to compete with another one?

[rukewetony]

Marketing and advertising industry is huge market that's why many new startups working on this field.
What's your difference to compete with another one?

At this time, we’re not worried about competitors. Most blockchain ad tech projects are simply another tax to pile onto the industry. They aren’t truly solving the underlying problems that advertising has. MAD is by creating a new protocol, built with privacy by design. You can read more about us here: https://bit.ly/2kkXWn2

[Vinylriff]

Dear Community

At 5pm CET MAD will host Akon on the PrincessAVKYacht at Cannes_Lions on June 18th, for a blockchain AMA moderated by DigitalVisionry of GABBCON. Joining Akon will be MAD CTO Tom Bollich, MAD EVP Rebecca Lerner and MAD CEO Adam Helfgott. Join us! https://buff.ly/2JHOGV4


https://twitter.com/madnetwork_/status/1006901768041754624




Hey guys,

Great write up from Digiday featuring quotes from Adam.

The quotes we really like:

“Blockchain has a problem: It’s long on potential, short on immediate utility. The story is no different in media, where blockchain’s boosters preach it will solve everything from consumer privacy issues to viewability problems to cleaning up the media supply chain to even vetting influencer contracts.”

 “A lot of the solutions we’re seeing in ad tech is like taking a mechanical clock and slapping a radio on top of it, and calling it a digital clock,” says Adam Helfgott, CEO of the Mad Network, which is attempting to use blockchain to fix ad tech and cut out middlemen.”

https://digiday.com/marketing/off-blockchain-distributed-ledger-hot-use-advertising-remains-question-mark/

[kvanier]

UPCOMING EVENTS:

JUNE 18-20: Cannes Lions! We have several events happening over the course of the week - here’s a peek at a few things happening that week:
 
Monday, July 18, 5pm CET: The team is hosting a Blockchain AMA for members of the community to come ask questions about blockchain and its impact on media and advertising.  Location: Princess AVK, Old Port of Cannes

Tuesday, July 19, 10am CET: Adam takes the stage with Gabbcon, Omnicom, & WPP to discuss how MAD will revolutionize media with privacy by design.

Tuesday, July 19, 5pm CET: The team is hosting an AMA for the community to ask questions about the MAD Protocol - how it works, why it matters, and what they can do to get involved.  Location: Princess AVK, Old Port of Cannes

[fancybread]

Breaking down the hype on blockchain @Cannes_Lions with @DigitalVisionary @omnicom and @wpp

https://twitter.com/madnetwork_/status/1008993791569813504

Also check out this Linked in post about the event.

https://www.linkedin.com/feed/update/urn:li:activity:6414839886389485568


We announced to the entire industry that MAD is building a new blockchain network for digital advertising with privacy by design AND that executives at both WPP and Omnicom are on board.  The team is at Cannes as we speak meeting with hundreds of people in the media space about the goals for this new protocol. This article was already released featuring our protocol:
 https://www.campaignlive.co.uk/article/omnicom-all-major-clients-blockchain-officers-equipped/1485371


We also released our new video describing our protocol, which you can view here:

https://www.youtube.com/watch?v=modWKqbSK1g

[kvanier]

Hello MAD Community - here’s our update for this week (June 27):   

Cannes Lions 2018: Huge Success!

As you know, the team was at the Cannes Lions Festival last week - and it was a huge success.  Following our panel with WPP & Omnicom, the team met with key media executives from top companies including Disney, CBS, Fox, Denstu, Havas, and American Express (among many others) to discuss the MAD protocol and how they can get involved. Developing meaningful relationships with the biggest companies in the world like CBS and Fox, and advertising holding companies like Omnicom, WPP, Publicis, Dentsu & Havas is vital to our success! And we’re proud to say we walked away from Cannes with tons of support and many budding partnerships.

The team is going to carry the momentum from Cannes throughout the summer, taking MAD on a roadshow to continue conversations with companies all over the world. Traditional media companies know that big change is coming -- and the big players are excited to participate in shaping the future together with MAD.

ANNOUNCEMENTS
1.) MAD is officially on the AdLedger Board!

We helped co-found AdLedger many months ago, and we can’t wait to continue working with the new board members, including companies like IBM, Omnicom, IPG, TEGNA, Meredith Corp., Salon Media, & Coindesk to create standards for the entire ecosystem.

Take a look at some of the coverage (including tons of MAD mentions!):

AdWeek: https://www.adweek.com/digital/omnicom-ipg-ibm-and-meredith-corp-join-the-board-of-a-blockchain-consortium-to-set-standards/
MarTech Advisor: https://www.martechadvisor.com/news/mta-lab/adledger-announces-first-round-of-advisory-board-members/
RapidTV: https://www.rapidtvnews.com/2018062152589/adledger-announces-initial-advisory-board.html
PR Web: https://www.prweb.com/releases/2018/06/prweb15578946.htm

2.) Now you can learn blockchain development from MAD Engineers with UDACITY!

MAD has officially partnered with Udacity’s on their new Blockchain Developer NanoDegree Program! You can learn blockchain development with our very own Aaron Brown, MAD VP of Engineering. You can also connect with MAD Engineers, and Udacity Experts in Residence, Tyler Mace and Connor Yanz during the program’s office hours!

Check it out here: https://blog.udacity.com/2018/06/introducing-udacity-blockchain-developer-nanodegree-program.html


MAD TOKEN UPDATES
MAD Token is listed on Bancor, DDEX, IDEX, Cybex, Simex.global, EtherDelta and Forkdelta. We are will provide additional updates when we get them.


NEW TEAM MEMBERS: Yasar & Brittany
The MAD Team continues to expand as this week, we added Yasar Senturk, a Senior Software Engineer, and Brittany Walker, Office Manager.

NEW PRESS THIS WEEK:
Campaign Live: Omnicom: 'All our major clients have blockchain officers, we have to be equipped'- https://www.campaignlive.co.uk/article/omnicom-all-major-clients-blockchain-officers-equipped/1485371
TVREV: ‘8 Cannes Facts and 20 Observations’- http://tvrev.com/8-cannes-facts-20-observations/#.WzPvU9hKjUL
ClickZ: ‘Retargeting gets credit for sales that would have happened organically, say 83% of marketers’- https://www.clickz.com/retargeting-credit-organic-sales/214871/


UPCOMING EVENTS:

June 29: Enterprise Blockchain Summit in NYC
MAD Advisor Konstantin Richter will be speaking about the blockchain market and the growth it will have across all industries in the near future. Take a look: https://www.slideshare.net/robbailey/2018-0611-enterprise-blockchain-summit-nyc-confidential-am

July 11: Guest Lecture at Columbia University in NYC
MAD VP of Engineering Aaron Brown and MAD VP of Partnerships and Platform Ops Christiana Cacciapuoti will be conducting a guest lecture at Columbia Business School for MBA students for this class: https://www8.gsb.columbia.edu/courses/mba/2018/summer/b8679-001

July 18-20: MAD will officially be at Distributed 2018 in SF!
We will be presenting on the main stage at one of the biggest blockchain conferences all year long! We will also have a booth and be giving away a ton of MAD swag 😎. Check out more info on this event here: https://2018.distributed.com/

July 26: Google Next in SF
MAD VP of Engineering Aaron Brown will be speaking at Google Cloud Next in San Francisco. Take a look at the event here: https://cloud.withgoogle.com/next18/sf/

[Robbie_ICO]

A user’s set of devices pulls in relevant ads based on their on-device AI powered profiling, pulling in only relevant ads and ignoring the rest. This profiling is secure, never shared, and cryptographically sealed.

[Vinylriff]

Dear Community

Check out the redux of our panel from Cannes_Lions, "Blockchain Beyond the Hype, The Death of OpenRTB", discussing the MAD Protocol. Huge thanks to our panelists: MAD Network CEO Adam Helfgott, Gowthaman Ragothaman, Gabe Greenbur, Jeff Ratner, and Barry Cupples from Omnicom.

Video: https://www.youtube.com/watch?v=wU0MjuPNp5E

Original Tweet: https://twitter.com/madnetwork_/status/1012357475725606913

[kvanier]

Hi all - we know you’re eager for updates, and thank you for your patience. 

Privacy in advertising is new. Re-engineering advertising with privacy-by-design is not something that will happen overnight - but will be the result of thousands of man-hours of coding, research, experimentation, testing and iteration by the team. 

We’ve got new technical publications coming out in the next couple weeks which will give you insight into our technical approach and thinking.  But that doesn’t mean there’s no code ready. We’re also planning to open source some of the cryptographic libraries we’ve developed that are critical for privacy. We believe these are a much needed addition to the blockchain community at large. Since privacy is a huge problem to tackle, and we want to encourage as much development with our code as possible, we’re busy vetting it before publication!

Please don’t underestimate how critical the partnerships formed and reinforced at events like Cannes Lions are for success - both in business and for product development! To build great product you need to collaborate with your market - and that’s exactly what we’re doing!

Based on the relationships we’ve forged at events around the world, we have a new partnership in the works with major publishers and the largest blockchain consortium for advertising to begin selling inventory to brands through the MAD Network. Like all good things, it’s not going to all come together overnight - but we hope to have more news towards the end of the summer.  Very, very exciting stuff!

We’ll let the community know in this channel as soon as we publish our new papers and code. Stay tuned - and thank you again for your patience.

[consideritdone]

what is this coin about?
https://www.coingecko.com/en/coins/mad-network-token

[rukewetony]

what is this coin about?
https://www.coingecko.com/en/coins/mad-network-token

MAD Network created the first blockchain protocol for digital advertising with privacy-by-design. Instead of customers’ data be held in a centralized data store, MAD allows their data to be stored completely on their own devices. By leveraging their data locally, MAD can pull in the best ads for each individual at the right time, in the right context, delivering the best possible advertising experience. Over the next year the MAD token will be integrated into the Madhive suite of products - aka advertisers will be able to pay for ad buys using Madhive in MAD token!

The Advertisers can stake MAD token to create an insertion order (IO), which is a smart contract that specifies how ads should be executed.

Madhive has tons of brand equity in the advertising and media world, our key markets. So it’s important we transition that equity slowly and intentionally. We are starting to transition MadHive’s brand equity over to MAD Network in a big way at Cannes Lions this year. We’re also in the process of tweaking both brands to visually reflect each other more.

You can visit our website here: https://madnetwork.com/

[kvanier]

Project UPDATE: Anyone got an AD TECH question??

At MAD, we focus our time, energy, and brain power on building a new protocol for the advertising industry... and A TON of progress has been made.

As everyone with an interest in cryptocurrency knows, there are a lot of projects who make extremely bold claims and unrealistic goals simply to boost the price of their token. We don’t do that here. We understand there is frustration in the community regarding MAD Token, but we believe in the long term success of our project. This team has what it takes to revolutionize the advertising industry - but as we’ve said many times, it will not happen overnight. It will take not only hours and hours of coding, but also partnerships with the right industry players to make it work!

We have critical partnerships under our belt already, with more to come. New papers and documentation are coming soon. And we have dozens of conferences booked to spread the word and educate the market about MAD. So for those of you in it to win it, buckle up, the ride has just begun.

As our friend Jarrod Dicker, CEO of The Po.et Project, said yesterday, “ It’s the quietest projects that competitors should be most concerned about. Especially now. Less talking means more listening and more building. The quiet, focused projects of today will be the loudest in terms of usability, utility and user base tomorrow.” We couldn’t agree more.

We love discussing advertising, blockchain, or what tech we plan to implement, because we’re ad tech nerds. We rarely get questions like this from our community and urge you guys to ask about these important things as opposed to the same old questions about topics we can’t legally answer.

Want to help shape the future of ad tech?  Bring the ideas!  We’d love support from the community about the meat of our project!

“Meet the MAD Team: Gabe Greenberg”

Our latest, “Meet the MAD Team” blog features Gabe Greenberg, a member of MAD’s Advisory Board. Gabe has been a vital member of the MAD team by arranging and participating in speaking events with media executives all over the world. He and his company GABBCON helped orchestrate our very successful Cannes Lions event this past month.

Gabe brings over 20 years of experience in the media and advertising industry and has seen first hand the issues that riddle the ecosystem. He joined MAD because he wants to be a part of something that could truly change the industry. Go check out what he has to say: https://blog.madnetwork.io/meet-the-mad-team-gabe-greenberg-board-advisor-57de0a91aa40


EVENTS:

Yesterday: Guest Lecture at Columbia University in NYC
MAD VP of Engineering Aaron Brown and MAD VP of Partnerships and Platform Ops Christiana Cacciapuoti conducted a guest lecture at Columbia Business School for MBA students studying digital advertising. https://twitter.com/ChristianaCacc/status/1017147033579393026

July 18-20: Distributed 2018 in SF!
Christiana Cacciapuoti will be presenting on the main stage at one of the biggest blockchain conferences all year long! Matt will also man down the MAD booth and be giving away a ton of MAD swag  - please stop by, we’d love to meet you! Check out more info on this event here: https://2018.distributed.com/

July 26: Google Next in SF
MAD VP of Engineering Aaron Brown will be speaking at Google Cloud Next in San Francisco in front of thousands of attendees to discuss the MAD protocol. Take a look at the event here: https://cloud.withgoogle.com/next18/sf/


WHERE TO BUY MAD:
 
MAD Token is listed on Bancor, DDEX, IDEX, Cybex, Simex.global, EtherDelta and Forkdelta. Per usual, we are will provide additional updates when we get them.

I like your plan.
Riveting idea, excellence project, in right mind vision!

Thanks so much for your support!

[fancybread]

Hey Community!
Check out this Podcast on MAD Network!

https://speakingofcrypto.com/2018/07/13/018-cryptography-and-a-decentralized-future-with-adam-helfgott/

[fancybread]

Hey Community! 
Full video from MAD VP of Partnerships Christiana Cacciapuoti’s presentation at Distributed last week. Very informative on the history of problems plaguing ad tech & what that means for MAD and the future of advertising. https://www.youtube.com/watch?v=kl_FQHQ1ulA

[fancybread]

Hey MAD community!
MAD Network VP of Engineering Aaron Brown took the big stage at #GoogleNext18 to discuss @GCPcloud solutions. Check out more here:
https://twitter.com/madnetwork_/status/1022488400040009730