[ANN] MAD Network - A Decentralized Network for the Advertising Industry

[Robbie_ICO]

Dear Mad Community

Please take time to see the full video from #GoogleNext18 where the Mad VP of Engineering took the big stage.

The Panelists share how they are using Google's secure cloud platform to improve their cost/performance ratio, innovate beyond what was possible on premises or in other clouds, and scale without the need for systems engineers nor dedicated DevOps

https://www.youtube.com/watch?v=0_EKiozGHFk

[kvanier]

Hello MAD Community!

Here’s our update for this week (Aug. 1):   

PRODUCT UPDATES & NEW DOCUMENTATION

The team has been hard at work finalizing our refined product strategy, defining how it will work, and writing up new white papers to explain to the community at large. We are getting close to finishing, and appreciate your patience - it’s good stuff!

We will release our new Executive White Paper with updated ideas, goals, and overall summary of the MAD protocol very soon. We will update you on the official release date soon. We can’t wait for everyone to read it!

We also have added a sign-up form on our website for the MAD Network Red Paper, which will serve as our technical paper on the MAD Protocol.

Sign up for the Red Paper here: https://madnetwork.com/red-paper
 
MAD’S SUMMER ROADSHOW

We’ve been super busy the last month - the team’s been in SF, London, & Hong Kong!

MAD @ Distributed 2018 in SF
MAD VP of Partnerships Christiana Cacciapuoti presented on the main stage discussing the history of issues in ad tech and how MAD plans to solve them in the new protocol. Go check it out here: https://www.youtube.com/watch?v=kl_FQHQ1ulA

MAD in London
Adam traveled to London last week to meet with a major agency and a huge brand to discuss partnership agreements. Unfortunately cannot say who… yet! 😉

MAD @ NIFTY in Hong Kong
MAD CTO Tom Bollich spoke at the world’s first Conference and Hackathon dedicated to the future of Blockchain gaming and Non-Fungible Tokens hosted by Kenetic and Decentraland. Don’t miss this video of Tom speaking about his time at Zynga and how we started MadHive. He was joined by Phil Chen of HTC and Jehan Chu of Kenetic: https://www.youtube.com/watch?v=rs_7ZmJBXJE

MAD @ Google Next in SF
MAD VP of Engineering Aaron Brown recently spoke at Google Cloud Next in San Francisco in front of thousands of attendees to discuss MAD’s use of Google’s Cloud Platform. Take a look at the full panel here: https://www.youtube.com/watch?v=0_EKiozGHFk

INTERESTED IN BLOCKCHAIN DEVELOPMENT?

Go check out MAD VP of Engineering Aaron Brown’s exclusive interview with Udacity! Aaron shares his experience in blockchain development and offers tips for those looking to get started in the growing industry. Check it out and let us know what you think! https://blog.udacity.com/2018/07/how-to-become-a-blockchain-developer.html

NEW MADDERS

Thrilled to welcome Chaohang Zhang to the MAD Team! She will join our Dev team as a Senior Software Engineer and previously worked as a Senior Software Developer at Bloomberg. Welcome, Chaohang!!!

WHERE TO BUY MAD Token:

MAD Token is listed on Bancor, TokenJar, DDEX, IDEX, Cybex, Simex.global, EtherDelta and Forkdelta. We will provide additional updates when we get them.

[arirangkra]

however this crypto is not a national currency that is automatically needed to transact, if it is not traded it will not be possible to increase prices and the level of trust will go down and this token will not be worthwhile over time so this story only sells.

[kvanier]

however this crypto is not a national currency that is automatically needed to transact, if it is not traded it will not be possible to increase prices and the level of trust will go down and this token will not be worthwhile over time so this story only sells.

I beg to differ that the MAD token and the project as a whole are definitely worthwhile MAD Network created the first blockchain protocol for digital advertising with privacy-by-design. Instead of customers’ data be held in a centralized data store, MAD allows their data to be stored completely on their own devices. By leveraging their data locally, MAD can pull in the best ads for each individual at the right time, in the right context, delivering the best possible advertising experience.

The MAD token was created to service the future of digital advertising by connecting the Internet of Things to the digital advertising ecosystem, creating a contextually-relevant and timely advertising experience that maintains personal privacy while bringing brands and consumers closer together.

[Vinylriff]

Dear Community

Rebecca was recently interviewed by Salih Sarikaya, who is widely followed on social media, where she discusses her start at MAD and the MAD Protocol.
 https://twitter.com/SalihSarikaya/status/1025160259340361728

Here is a link to the video:

https://smartereum.com/26533/mad-network-review-first-blockchain-network-for-advertising-with-privacy-by-design-interview-with-rebecca-lerner-vice-president-at-madhive-mad-network/

*Please note: at the end Rebecca discusses where MAD are in terms of the project and what’s to come in the next few weeks. So be sure to check it out!!

[kvanier]

Hello MAD Community!

Here’s our update for this week (Aug. 8th):

COMING SOON: ROADMAP UPDATE!

Our team is working on an updated roadmap that we can share with the community. We know many of you have been eager to see an updated roadmap - and we look forward to sharing it with you here as soon as it’s complete.

UPCOMING EVENTS

Aaron Brown, MAD’s VP of Engineering, will be speaking this week on a panel at INNOVATE:NY on Blockchain in Advertising and Marketing. The panel will discuss the potential implications blockchain will have in the industry. Take a look at the event and who Aaron will be speaking alongside here: https://www.theadvertisingclub.org/page/InnovateBlockchain

MAD PRESS

Did you catch MAD EVP Rebecca Lerner’s interview with Salih Sarikaya? This in depth interview gives a great look into Rebecca’s start into blockchain as well as where our project stands at the moment.

Take a look and share our tweet here: https://twitter.com/madnetwork_/status/1025372700016107520

WHERE TO BUY MAD Token:

MAD Token is listed on Bancor, TokenJar, DDEX, IDEX, Cybex, Simex.global, EtherDelta and Forkdelta. We will provide additional updates when we get them.

[Gabriellla]

the concept is very interesting, I hope the team will manage this project very seriously, so that the project could go forward and succeed.

[Shawn-Amazix]

the concept is very interesting, I hope the team will manage this project very seriously, so that the project could go forward and succeed.

Thank you for the support!

[Olywen]

I really hope that the project will be stable in the market, and the team will still work as well as now.

[rukewetony]

What about bounty program?

Hi there, the bounty has ended

[kvanier]

Hello MAD Community!

Here’s our update for this week (Aug. 14):  

DMEXCO - SEPTEMBER 2018

MAD will be taking the main stage at DMEXCO 2018 in Cologne, Germany! We’ve got another major announcement that we’ll make there - along with some major new partners.

Although we can’t discuss the details yet, this is gonna be a game changer, and we can’t wait to share it with you guys. Check out the event here: https://dmexco.com/



UPDATED ROADMAP AND WHITE PAPER

As discussed last week, our team is ironing out details in the updated white paper, red paper (which you can sign up for here: https://madnetwork.com/red-paper), & roadmap.  We know you were hoping to see the roadmap this week, but it’s going to take a little while longer - so we thank you in advance for your patience.

Once 100% complete, we will send them in this channel and you guys will be the first to check it out!

Thanks again for your patience, and we’re excited to hear your feedback.




MAD PRESS

CUSTOMER THINK: How Blockchain Can Fix Advertising
http://customerthink.com/how-blockchain-can-fix-advertising/

ADEXCHANGER: What’s The Latest For Blockchain In Ad Tech?
https://adexchanger.com/online-advertising/whats-the-latest-for-blockchain-in-ad-tech/

BITCOIN EXCHANGE GUIDE: Blockchain AdTech Firms Look For Transparency, Speed, Fraud, Privacy & Payment Improvements
https://bitcoinexchangeguide.com/blockchain-adtech-firms-look-for-transparency-speed-fraud-privacy-payment-improvements/
 
BUSINESS WIRE: TEGNA Inc. Reports 2018 Second Quarter Results https://www.businesswire.com/news/home/20180807005423/en/TEGNA-Reports-2018-Quarter-Results
 


MAD MEME OF THE MONTH CONTEST

We’ve come up with a contest idea for our community to take part in, and we think you’ll have fun with this one!

Who can make the funniest meme about digital advertising and MAD Network??  

You can include consumer privacy, traditional advertising, ad tech, or blockchain.

We’ll pick a winner every month, who will receive a MAD swag bag as well as a shoutout on our Social Channels!

P.S. Gifs work as well!
 

WHERE TO BUY MAD TOKEN:

MAD Token is listed on Bancor, TokenJar, DDEX, IDEX, Cybex, Simex.global, EtherDelta and Forkdelta. We will provide additional updates when we get them.

[SignorKiasu]

Hey everyone, Adam has just published an article on his views on how the advertising industry can potentially benefit from blockchain tech with the right approach.

Check out the article here:
https://www.linkedin.com/pulse/blockchain-growing-up-hard-do-adam-helfgott/

"MAD is the first blockchain network for advertising with privacy by design, laying a new foundation for the industry that will fundamentally disrupt how it works, without changing the workflows. MAD leverages blockchain and cryptography to solve the key problems around consumer privacy, unnecessary ad taxes and rampant fraud, providing consumers with privacy and more relevant ads. Meanwhile, advertisers and publishers receive needed transparency on every ad transaction."

What are the community thoughts on the above article? We would love to hear from you.

[ngangngang]

nice concept of this project, it is easily to advertise when no middle man involve, it will help the advertiser to advertise their product without having paying a high cost

[jaseno76]

Is there a bounty campaign here?
now more and more platforms for advertising, what are the advantages of the MAD platform from others, what do I get if I advertise here?

[Shawn-Amazix]

Is there a bounty campaign here?
now more and more platforms for advertising, what are the advantages of the MAD platform from others, what do I get if I advertise here?

The Bounty program has since ended. If content creators advertise on our platform, they end up with more revenue due to quicker faster delivery fee. Publishers stand to gain cheaper advertising costs via cutting out the middle man.

nice concept of this project, it is easily to advertise when no middle man involve, it will help the advertiser to advertise their product without having paying a high cost

Thank you for your support! Don't forget to sign up for the Red paper here: https://madnetwork.com/red-paper

[PoweredBy SMF]

MAD is building the first blockchain protocol for digital advertising with privacy-by-design, What’s most exciting and innovative about blockchain isn’t that it’s a distributed database, it’s the ability to engineer and enforce incentive mechanisms that create shared value and outcomes.

[Shawn-Amazix]

MAD is building the first blockchain protocol for digital advertising with privacy-by-design, What’s most exciting and innovative about blockchain isn’t that it’s a distributed database, it’s the ability to engineer and enforce incentive mechanisms that create shared value and outcomes.

Thank you Powered, that was very insightful. What was your favorite part of the Whitepaper?

[Krptickam]

Hey everyone! In case you missed it, MAD will be at DMEXCO - SEPTEMBER 2018

MAD will be taking the main stage at DMEXCO 2018 in Cologne, Germany! They’ve also got another major announcement that they’ll make there - along with some major new partners.

Although they can’t discuss the details yet, this is gonna be a game changer, and they can’t wait to share it with you guys. Check out the event here: https://dmexco.com/

[Vinylriff]

Dear MAD Community

We are pleased to share with you that MAD's very own Rebecca Lerner was featured in Businessinsider's list of 23 industry insiders working on high-profile efforts to fix digital advertising. Check out their list and what Rebecca has to say about MAD's solutions below:

https://twitter.com/madnetwork_/status/1031935295820845056

[Pasolnaning]

Hello,
I'm confindent that you are going to make this work big industry that would actually really benefit from a blockchain!
Good luck to you guys