[ANN] MAD Network - A Decentralized Network for the Advertising Industry

[Krptickam]

Hello,
I'm confindent that you are going to make this work big industry that would actually really benefit from a blockchain!
Good luck to you guys

Thanks for your support!

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[fancybread]

Hey community! 😊

Check out this Tweet mentioning MAD to be at @dmexco to make a big announcement! 😉

https://twitter.com/madnetwork_/status/1037022674466295808

[Eiland_Tichag]

They have great features and lets not forget the person making the ann thread i think the guys from the team and the token itself have great potential that will soon be realized just a matter of time

[fancybread]

They have great features and lets not forget the person making the ann thread i think the guys from the team and the token itself have great potential that will soon be realized just a matter of time

Thanks for your support Eiland. 
Have you checked out the conversation in the MAD Network Telegram? If not feel free to join the conversation here:

https://t.me/madnetworkcommunity


It's here! 
Go check out MAD Network's Dmexco POC Announcement with Omnicom Media Group and a MAJOR Entertainment Client of Omnicom here: https://www.youtube.com/watch?v=PtvDiIWukJM

[Kingrezz]

Hey community! Here are the events the team is attending, including the Blockchain Society NYC Deal Making Conference that's taking place today!   

UPCOMING EVENTS

SEPT 21 NYC: The Blockchain Society NYC Deal Making Conference
https://www.universe.com/events/the-blockchain-society-nyc-deal-making-conference-invite-only-tickets-new-york-82F1YW

SEPT 28 NYC: The Blockchain Revolution in Advertising: The Implications for Ad Players
https://www.eventbrite.com/e/the-blockchain-revolution-in-advertising-the-implications-for-ad-players-tickets-48914971998

OCTOBER 1-4 NYC: Advertising Week New York
http://www.newyork.advertisingweek.com/

NOV 1, LOS ANGELES: Gabbcon LA 2018
https://gabbcon.com/la2018/

[kvanier]

Hey everyone! If you haven't yet seen it, be sure to check out this article on MediaPost titled Omnicom, MAD Network Test Ad Blockchain Platform!

Omnicom Media Group (OMG) is partnering with the MAD Network, a blockchain and cryptography solutions company, on a blockchain proof-of-concept project.

CryptoRTB claims to be first in the market to leverage a distributed, immutable ledger (blockchain) with additional cryptographic technology to solve the problem of “garbage in, garbage out.” Most current Blockchain projects invite companies to track whether something happened. However, writing fake or bad data to a blockchain doesn’t make it true or trustworthy.

MAD’s platform adds additional cryptography to let actors know if the data is true or false. This added innovation will impart the value to authenticate a campaign’s performance, as well as its targeting data, then leveraging blockchain, will create an immutable record.

Check out the rest of the article here: https://www.mediapost.com/publications/article/325383/omnicom-mad-network-test-ad-blockchain-platform.html


MAD Network, a blockchain and cryptography solutions company for the advertising industry, today announced that it is partnering with Omnicom Media Group, the media services division of Omnicom Group, Inc (NYSE: OMC) on a cryptography-based advertising proof-of-concept (POC), dubbed CryptoRTB. The CryptoRTB test activation was initially unveiled on a panel at DMEXCO including MAD Network founder and CEO Adam Helfgott and Omnicom Media Group Chief Research Officer Jonathan Steuer, moderated by Gabe Greenberg, CEO of Gabbcon.

CryptoRTB, which has been designed to provide cost transparency for advertisers, optimize media weight per dollar spent and eliminate waste from the value chain, will be tested by an Omnicom Media Group EMEA client. The activation aims to deliver a better understanding of the full and complete source and costs of all inventory and data in a transparent and fraud free supply chain.

Read the rest of the article here, on Business Wire: https://www.businesswire.com/news/home/20180918005241/en/MAD-Network-Unveils-Blockchain-Advertising-Proof-of-Concept

[SignorKiasu]

Fascinating conversation between two seasoned media executives, Mediaocean CEO Bill Wise and MAD CTO Tom Bollich.
Tom touches on his start at Zynga and other startups, what projects MAD is currently working on, and how the MAD protocol could change advertising forever.

Take a listen of the conversation here:
https://www.mediaocean.com/rock-around-blockchain-recording-2

[Shawn-Amazix]

Dear Community!

Hope everyone is enjoying their Friday so far, we have got some great news the end the week for you!

 This week, we hired two Advertising Executives to join the MAD Team!

Ryan Reed - VP of Product Management

Ryan Reed has worked in the Advanced TV & Video and Ad Tech space for over 15 years spanning broadcast, cable, video-on-demand, interactive TV, OTT, ACR, addressable TV, programmatic, and data management. Prior to MAD, Reed developed product roadmaps for Matrix Solutions, Comcast, Canoe Ventures, and Lotame. Ryan is a graduate of Carnegie Mellon University, and has been published in eMarketer, MediaPost, Cynopsis, Media Village, TVB Europe, ITVT, Multichannel News, and Broadcasting & Cable.

Joey Hyche - SVP Client Services

Joey has worked at Publicis, Omnicom, Mediamath, and was one of the first employees at FreeWheel (owned by comcast now). He brings a ton of experience with working with clients in the ad industry and will help bolster the MAD Team as we navigate through the market.

Press Release Link
http://www.prweb.com/releases/madhive_mad_network_hire_senior_advertising_executives_ryan_reed_and_joey_hyche/prweb15808701.htm

MarTech Advisor
https://www.martechadvisor.com/news/ads/senior-advertising-executives-ryan-reed-and-joey-hyche-join-madhive-amp-mad-network/

MarTech Series
https://martechseries.com/sales-marketing/programmatic-buying/madhive-mad-network-hire-senior-advertising-executives-ryan-reed-joey-hyche/

RapidTV News
https://www.rapidtvnews.com/2018100553723/ad-blockchain-firm-madhive-expands-executive-team.html#axzz5T4LKjOCz

[fancybread]

Hey community! Good news! 😊

MAD is partnering with Beachfront for Real-Time Audience Enrichment & Verification In Premium OTT Video Advertising. We want to position this as a real world use case for blockchain in advertising and can revolutionize the entire industry.

This use case prevents ad fraud in the OTT (over the top - Apple TV, Amazon FireStick, Roku, etc.) market and help advertisers identify and target key audiences in REAL TIME.

Forbes: Ad Tech Finally Gets Real-World Uses For Blockchain Through Lucidity, MadHive Deals
https://www.forbes.com/sites/dbloom/2018/10/18/ad-tech-blockchain-beachfront-madhive/#75f84918374f

Broadcasting & Cable: Beachfront Adds MadHive’s Blockchain to OTT Ad Platform
https://www.broadcastingcable.com/news/beachfront-adds-madhives-blockchain-ott-ad-platform

Rapid TV News: Beachfront, MadHive team for real-time premium OTT ad verification
https://www.rapidtvnews.com/2018101853877/beachfront-madhive-team-for-real-time-premium-ott-ad-verification.html

New York Business Journal: Beachfront & MadHive Partner For Real-Time Audience Enrichment & Verification In Premium OTT Video Advertising
https://www.bizjournals.com/newyork/prnewswire/press_releases/New_York/2018/10/18/UN43500

PRWeb: Beachfront & MadHive Partner For Real-Time Audience Enrichment & Verification In Premium OTT Video Advertising
https://www.prweb.com/releases/beachfront_madhive_partner_for_real_time_audience_enrichment_verification_in_premium_ott_video_advertising/prweb15851122.htm

[lilaj4de]

Will this user's data be collected with the consent the user? And what benefits the users that had their data collected will obtain?

[Shawn-Amazix]

Will this user's data be collected with the consent the user? And what benefits the users that had their data collected will obtain?

MAD Network created the first blockchain protocol for digital advertising with privacy-by-design. Instead of customers’ data be held in a centralized data store, MAD allows their data to be stored completely on their own devices. By leveraging their data locally, MAD can pull in the best ads for each individual at the right time, in the right context, delivering the best possible advertising experience.

[fancybread]

Hey Community! Good News! 😁

MAD has officially been nominated for 3 ABBI Awards including:

1 "2018 Most Innovative Use of Audience Based Buying Technology"
2 "2018 OTT Platform of The Year" with TEGNA
3 "2018 Most Innovative Use of Data & Insights" with PremionMedia

Check out this Tweet:
https://twitter.com/madnetwork_/status/1054721854353629184

[rukewetony]

Hi Everyone the newest update for MAD Network.

In this recent update, MAD Partners With Beachfront Media and the MAD Team has added some serious talent to their Engineering Team. You can read the full November update here: https://blog.madnetwork.io/mad-network-update-november-2018-a56247699f48

[kvanier]

Hey there MAD Network Community!

We are pleased to share that MADHive and MAD Network have won the Gold Prize at the Gabbcon ABBI Awards for "Most Innovative Use of Blockchain & Cryptography 2018" 🏆 🙌🏻 Many more exciting things to come!

Check it out here:
https://gabbcon.com/2018-abbi-award-winners/

[Shoshi91]

Hey MAD fans,

This is really great news! The team have added Sarah Feinberg to their board of advisors.

MAD Network and MadHive, the cross-platform blockchain and cryptography solutions networks for the advertising industry, today announced that former senior White House and Obama administration official and senior public policy and communications expert Sarah E. Feinberg will be joining their board of advisors.


https://www.martechadvisor.com/news/ads/sarah-feinberg-joins-mad-network-board-of-advisors/

[rapi]

I want to know how the algorithm works?
And how do they work? What is also meant by order insertion?
I see this project is the best project, hope you succeed.

[Kingrezz]

I want to know how the algorithm works?
And how do they work? What is also meant by order insertion?
I see this project is the best project, hope you succeed.

Hey there! MAD is Layer 2 solution being built upon the Ethereum Network to facilitate scaling, while the Team has decided to use the Stellar Blockchain to clear and settle payments as it is more efficient for Business and Financial solutions. Regarding Insertion orders, MADtokens are required to stake them, and they outline  how an ad should be delivered and executed in order to activate a payment channel for the accounting, fulfillment, and instant reconciliation of an ad delivery.

[Shoshi91]

Here is more coverage from TheDrum on Sarah Feinberg joining the MAD Board of Advisors. Sarah has held multiple Sr. roles in gov’t and her experience is vital to navigating the intricacies of potential regulation in the blockchain & cryptography industry.

👉 https://www.thedrum.com/news/2018/11/20/people-the-move-including-cnn-digital-grey-new-york-j-walter-thompson-and-more

[DutchTranslator]

MAD Network is bringing on Jeremy Steinberg, Chief Revenue Officer at Yieldmo, and Bill Schild, a 25-year industry veteran and former Executive Vice President at Viant Inc., to its advisory team. Executives around the space want to get involved with a company poised to change digital advertising… and MAD is that company.

For more, check out this fresh article:
https://www.prweb.com/releases/jeremy_steinberg_bill_schild_join_mad_network_board_of_advisors/prweb15955263.htm

[obsbtc]

Do you follow the Team's blog? Some interesting updates there from time to time!


Blockchain for Ad Tech: Band Aid or Change Agent?