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Author Topic: [ANN] MAD Network - A Decentralized Network for the Advertising Industry  (Read 26230 times)
HODLtheLINE
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February 10, 2019, 09:16:48 PM
 #241

Have you met the team? Back in October MAD Network hired two new Advertising Executives to join the team.

Ryan Reed - VP of Product Management

Ryan Reed has worked in the Advanced TV & Video and Ad Tech space for over 15 years spanning broadcast, cable, video-on-demand, interactive TV, OTT, ACR, addressable TV, programmatic, and data management. Prior to MAD, Reed developed product roadmaps for Matrix Solutions, Comcast, Canoe Ventures, and Lotame. Ryan is a graduate of Carnegie Mellon University, and has been published in eMarketer, MediaPost, Cynopsis, Media Village, TVB Europe, ITVT, Multichannel News, and Broadcasting & Cable.

Joey Hyche - SVP Client Services


Joey has worked at Publicis, Omnicom, Mediamath, and was one of the first employees at FreeWheel (owned by comcast now). He brings a ton of experience with working with clients in the ad industry and will help bolster the MAD Team as we navigate through the market.
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Boqueron
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February 11, 2019, 08:03:17 AM
 #242

Learn about MadHive and MadHive's relationship with the MAD Network!

https://madhive.com/index.html
obsbtc
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February 11, 2019, 09:27:57 PM
 #243

Have you seen MAD's appearances on the press?

Forbes: “Adam Helfgott Wants Advertisers To Stop Pushing Ads Onto People”

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February 12, 2019, 06:34:26 AM
 #244

AdLedger is a non-profit consortium founded by MadHive, Tegna and IBM. AdLedger’s mission is to reset global technology standards in digital advertising as the industry moves towards the adoption of new products.

Learn more about MAD's consortium here:
https://adledger.org/
DashingCrypto
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February 12, 2019, 09:19:24 PM
 #245



Such a great article. I agree that advertisers should respect user's privacy and that users should be in full control of their data.

Great point-of-view from the team:

Quote
"For Helfgott, almost all of today’s advertising is covert. 'Users haven’t consented to allowing advertisers to use their information to target them,' he states. 'If someone buys a diet book or visits a diet website, a junk food company can target them because they likely have a weakness for unhealthy food. If I search for 'Lipitor' (a drug used to treat high cholesterol,) a fast food company can target me. I don’t think that’s something anyone would knowingly consent to.'"
HODLtheLINE
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February 13, 2019, 09:34:15 PM
 #246

Hoping to acquire some MAD tokens while the markets are looking up? You can find MAD listed on:
Bancor, DDEX, Cybex, EtherDelta, and ForkDelta
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February 14, 2019, 09:44:08 PM
 #247

Have you joined the community? Feel free to discuss MAD!

Boqueron
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February 15, 2019, 09:00:40 AM
 #248

Read about MAD Network's partnership with Omnicom Media Group, resulting in MAD's POC, CryptoRTB:

https://www.businesswire.com/news/home/20180918005241/en/MAD-Network-Unveils-Blockchain-Advertising-Proof-of-Concept
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February 15, 2019, 09:37:01 PM
 #249

Did you see when the Team introduced their Team members? Here's an article on Gabe Greenberg

DashingCrypto
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February 16, 2019, 09:30:19 PM
 #250

Be sure to follow MAD Network on Twitter!

HODLtheLINE
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February 17, 2019, 09:29:42 PM
 #251

Have you joined the community? Feel free to discuss MAD!
In addition to the Official Telegram Community, make sure you  also subscribe to the News channel where you will find announcements and news from the team.
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February 18, 2019, 09:00:21 AM
 #252

How well do you know the players in the MAD eco-system?
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February 18, 2019, 09:42:37 PM
 #253

Part of MAD's strong presence online... You can find them on LinkedIn Smiley

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February 19, 2019, 06:18:43 AM
 #254

Check out MAD in the latest Blockchain MarTech and AdTech Landscape by @brave and @neverstopmktg !
https://www.neverstopmarketing.com/first-ever-blockchain-marketing-technology-landscape/
DashingCrypto
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February 19, 2019, 09:37:12 PM
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Check out MAD in the latest Blockchain MarTech and AdTech Landscape by @brave and @neverstopmktg !
https://www.neverstopmarketing.com/first-ever-blockchain-marketing-technology-landscape/



WOW! That's quite the comprehensive list.
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February 20, 2019, 07:11:03 AM
 #256

Learn more about the detailed tracking of your MAD ad campaign

https://madhive.com/analytics.html
HODLtheLINE
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February 20, 2019, 09:39:37 PM
 #257

Did you see this Op-ed written by MAD Network CEO, Adam Hefgott? It's from last year, but still as relevant today as ever.
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February 21, 2019, 09:32:16 PM
 #258

Have you seen MAD's presentation at the Distributed 2018 event?

DashingCrypto
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February 22, 2019, 09:06:53 PM
 #259

Have you seen MAD's presentation at the Distributed 2018 event?

"The ad-tech industry is at odds with the consumer" - perfect phrase explaining what's wrong with ad industry these days. A great presentation!
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February 23, 2019, 07:23:31 AM
 #260

Sarah Feinberg Joins MAD Network, MadHive Board Of Advisors

https://www.prweb.com/releases/sarah_feinberg_joins_mad_network_madhive_board_of_advisors/prweb15891222.htm
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