[ANN] MAD Network - A Decentralized Network for the Advertising Industry

[HODLtheLINE]

Programmatic Today

A publisher captures a user’s data and pushes it into multiple untrusted centralized databases — an SSP, a DSP, a DMP, etc — who each play a role in delivering a relevant ad to the consumer. The user has no control over their privacy.

THE FUTURE OF PROGRAMMATIC WITH MAD

A user’s set of devices pulls in relevant ads based on their on-device AI-powered profiling, attracting relevant ads and ignoring the rest. This profiling is secure, never shared, and cryptographically sealed but it's results are traceable and powered by the blockchain.

Come see the future at https://madnetwork.com/

[obsbtc]

Be sure to join in on the community!


Do you know Ketti Barateli from the MAD Team?

[DashingCrypto]

MAD is on Facebook. Make sure to "like" the page!

[HODLtheLINE]

Take a walk down memory lane to when MAD VP of Engineering, Aaron Brown (pictured middle), was present in San Francisco to speak at #GoogleNext18 on July 25, 2018. He took part in the panel, "Google Cloud Platform: The What, The How, and The Why".

[DashingCrypto]

Have questions for the MAD team?

Get your answers on the team's Official Telegram Group!

[obsbtc]

Another entry in the Meet the Team series, this time with Rob Callan, Senior Blockchain Engineer!

[DashingCrypto]

Make sure to join the MAD Reddit community, to share in the discussion!

[HODLtheLINE]

Have you read MAD Network's whitepaper recently? Check it out at https://madnetwork.com/whitepaper

[obsbtc]

Are you "MAD" for the latest? Check out Twitter!

[DashingCrypto]

Are you "MAD" for the latest? Check out Twitter!

[heelanwa]

"The scale that is now emerging in CTV not only allows marketers to begin to drive addressability but also more precisely target their audience across interest categories at the household and down to the viewer level..."

https://www.adweek.com/tv-video/2018-saw-connected-tv-prove-its-worth-but-there-are-still-ways-data-can-improve-it/

[HODLtheLINE]

Blockchain has the power to transform the advertising industry & MAD is developing the long-term solutions that will serve as the infrastructure for the future of digital advertising.

- MAD Advisor, Sarah Feinberg.

See what else Sarah has to say on here Twitter.

[obsbtc]

We need to fix ads... Not block them!

[DashingCrypto]

We need to fix ads... Not block them!

"Block, block, block, block!"

[obsbtc]

Be sure to join the community for all sorts of discussion!

[DashingCrypto]

MAD UPDATE: Posted on the MAD Telegram Group today!

"Hi MAD Community,

We have been working hard to develop solutions for the digital advertising industry and I want to update the community on 5 major developments:

1/ Token Bonus for Holders from our initial public Token Sale.
2/ New Whitepaper!
3/ Development and Product Roll Out.
4/ Industry Traction.
5/ Telegram AMA on May 7

1/ THE MAD BONUS PROGRAM: We want to thank the original token holders who have supported our project with a token bonus!

For those who participated in the December 2017 ICO and still hold their tokens, please fill out this google form for your 10% bonus: https://docs.google.com/forms/d/e/1FAIpQLSf3uKLSEmSpuehoBmv-xTxEcj4xIamDUBpjMfP0ZGyEAygVgQ/viewform.

Once we verify that you are a token holder, etc. we will distribute the bonus to you.

IMPORTANT: The bonus program lasts for 30 days, so if you’re still holding, please fill out the form ASAP!

2/ NEW WHITEPAPER: We have just published our new Whitepaper, which is available on our website: https://madnetwork.com/whitepaper. The new whitepaper is the result of countless hours of research, outreach and validation with key players in the industry.  It outlines how we use cryptography and blockchain concepts to not only impart trust into the ad tech supply chain, but also eliminate fraud, and create a new foundation for advertising in the era of the Internet of Things.

We’re super excited to share it with the community and look forward to hearing your feedback.

3/ THE WATCHGRAPH: Our Watchgraph, a creative new mechanism that imparts trust and governance into the ad tech supply chain, is now patent pending. Full detail about the watchgraph can be found in our whitepaper (https://madnetwork.com/whitepaper).

The Watchgraph applies key tenets of decentralization to ad tech in a truly innovative way.  It’s a revolutionary new concept, and has been incredibly well received by the major agencies, TV manufacturer OEMs, and data companies. The first use case of the token will be implemented through our partner Madhive: By leveraging MAD Networks technology, TV OEMs and supply partners will be able to secure the identity / owner of the household of the TV, as well as the publisher, and commit to data quality. This enables OTT ad sales to be purchased in a completely private manner. We are under an NDA as to the details, but I am happy to share with members of the community as details emerge.

4/ ADLEDGER UPDATES: AdLedger, the nonprofit consortium of which MAD Network is a founding member, continues to grow and lead the industry forward in its mission to build cohesive rules and standards for the application of blockchains and cryptography to media and advertising. Every major advertising agency is on board, and Brave recently announced their membership: https://oracletimes.com/basic-attention-tokens-bat-brave-browser-joins-ibm-founded-adledger/

5/ UPCOMING AMA ON TELEGRAM: MAD Network Chief Scientist, Aaron Brown, and I will host a Telegram AMA on May 7 from 7 to 8PM EST. We’d like to use the AMA as an opportunity to engage directly with our community, respond to questions, share insights, and offer a clear view into the work being done at MAD Network. We look forward to hearing from everyone!

MAD Network’s mission will take real work - especially in this bear economy. We are ready and facing these challenges head-on, helping bring change to an industry that does not always easily accept it. We continue making great strides, institutionalizing new ideas and bringing together the right people to act as agents of change.

We are here to answer your questions and always appreciate feedback from our community. Thank you for your continued support."

[HODLtheLINE]

MAD UPDATE: Posted on the MAD Telegram Group today!

"Hi MAD Community,

We have been working hard to develop solutions for the digital advertising industry and I want to update the community on 5 major developments:

1/ Token Bonus for Holders from our initial public Token Sale.
2/ New Whitepaper!
3/ Development and Product Roll Out.
4/ Industry Traction.
5/ Telegram AMA on May 7

1/ THE MAD BONUS PROGRAM: We want to thank the original token holders who have supported our project with a token bonus!

For those who participated in the December 2017 ICO and still hold their tokens, please fill out this google form for your 10% bonus: https://docs.google.com/forms/d/e/1FAIpQLSf3uKLSEmSpuehoBmv-xTxEcj4xIamDUBpjMfP0ZGyEAygVgQ/viewform.

Once we verify that you are a token holder, etc. we will distribute the bonus to you.

IMPORTANT: The bonus program lasts for 30 days, so if you’re still holding, please fill out the form ASAP!

2/ NEW WHITEPAPER: We have just published our new Whitepaper, which is available on our website: https://madnetwork.com/whitepaper. The new whitepaper is the result of countless hours of research, outreach and validation with key players in the industry.  It outlines how we use cryptography and blockchain concepts to not only impart trust into the ad tech supply chain, but also eliminate fraud, and create a new foundation for advertising in the era of the Internet of Things.

We’re super excited to share it with the community and look forward to hearing your feedback.

3/ THE WATCHGRAPH: Our Watchgraph, a creative new mechanism that imparts trust and governance into the ad tech supply chain, is now patent pending. Full detail about the watchgraph can be found in our whitepaper (https://madnetwork.com/whitepaper).

The Watchgraph applies key tenets of decentralization to ad tech in a truly innovative way.  It’s a revolutionary new concept, and has been incredibly well received by the major agencies, TV manufacturer OEMs, and data companies. The first use case of the token will be implemented through our partner Madhive: By leveraging MAD Networks technology, TV OEMs and supply partners will be able to secure the identity / owner of the household of the TV, as well as the publisher, and commit to data quality. This enables OTT ad sales to be purchased in a completely private manner. We are under an NDA as to the details, but I am happy to share with members of the community as details emerge.

4/ ADLEDGER UPDATES: AdLedger, the nonprofit consortium of which MAD Network is a founding member, continues to grow and lead the industry forward in its mission to build cohesive rules and standards for the application of blockchains and cryptography to media and advertising. Every major advertising agency is on board, and Brave recently announced their membership: https://oracletimes.com/basic-attention-tokens-bat-brave-browser-joins-ibm-founded-adledger/

5/ UPCOMING AMA ON TELEGRAM: MAD Network Chief Scientist, Aaron Brown, and I will host a Telegram AMA on May 7 from 7 to 8PM EST. We’d like to use the AMA as an opportunity to engage directly with our community, respond to questions, share insights, and offer a clear view into the work being done at MAD Network. We look forward to hearing from everyone!

MAD Network’s mission will take real work - especially in this bear economy. We are ready and facing these challenges head-on, helping bring change to an industry that does not always easily accept it. We continue making great strides, institutionalizing new ideas and bringing together the right people to act as agents of change.

We are here to answer your questions and always appreciate feedback from our community. Thank you for your continued support."

One community member in the Telegram Community asked:

Do we need to have the same initial balance to be eligible for the airdrop

The team further clarified this:

Users who have a partial amount of tokens in their original wallet address will receive a 10% bonus for the tokens that remain.

[obsbtc]

Do you have the Team's blog bookmarked?

[heelanwa]

The latest whitepaper is LIVE! It outlines how MAD Network uses cryptography and blockchain concepts to not only impart trust into the ad tech supply chain, but also eliminate fraud, and create a new foundation for advertising. Download at https://madnetwork.com/whitepaper

[DashingCrypto]

MAD Network has an Announcement Channel on Telegram for news-only updates. Make sure you're subscribed to get the latest!