Interesting news. It's nice to see Bjork accepting Bitcoins and some altcoins for her album. It's not first time when she makes something innovative. But when I read these news few days ago, it was written that people will be able to buy Bjork album with cryptos ONLY, and now PayPal is accepted also :/
Audiocoin is actually old coin, launched few years ago. But now Bjork record company partnered with Audiocoin and album buyers will receive some free coins (worth $0.19), if they pay for album with cryptos. I think that Audiocoin just want get better positions in crypto market. It's not well known coin and this marketing campaign can help to become popular.