Co-creation

[Em_i_ly]

What do you think about the new business idea, which is co-creation?
It's sth completly differnt than sharing economy. Do you think it's a future business model?

[LydiaBob]

I don't know if it is a future business model but it is for sure a very interesting one. Especially for early-adopters and for niche markets.

[Em_i_ly]

I can't agree that it's mostly for early adopters. It depends on the company, how they might use the idea. For example LEGO is using co-creation is to create lego sets from ideas given by their fans. The best thing in co-creation is involving customers into creation process.

[krishnapramod]

What do you think about the new business idea, which is co-creation?
It's sth completly differnt than sharing economy. Do you think it's a future business model?

It isn't completely different. Sharing economy/collaborative consumption is a hybrid economy having different aspects and co-creation is one of them. Product reviews/customer satisfaction surveys/focus groups/user testing/feedbacks, brands/products have been relying on customers to create customer-centric products for quite some time now. Collaborating with customers and  rewarding creators isn't only necessary for building a loyal consumer community, but also having a competitive edge.

Crowdholding is building a Blockchain-based decentralized open innovation/co-creation platform that will connect entrepreneurs with the public/co-creators.