Health Monitor — Business Plan Highlights
The Health Monitor whitepaper was considerably shorter than typical documents provided during ICOs. We had several reasons to make this choice:
First, we thought that the typical startup slide deck format was more convenient for a business-focused ICO. Actually, Health Monitor isn’t inventing any decentralized models; we are simply using crypto tools to streamline the funding process. In the future, we could easily integrate into our machine tokens/coins concepts, but at a later stage.
Second, we believe that the current whitepaper format is too lengthy and complicated for most of the investors. Mixing too many technical and business aspects can be somewhat misleading for people pondering an investment.
https://medium.com/healthmonitor/health-monitor-business-plan-highlights-c8731070617