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November 10, 2017, 01:38:59 PM |
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Marketing costs money. A lot of money. Almost 50% of a budget goes into marketing. And a lot of companies become victims of inefficient marketing. For example, a company can pay Facebook or Google to promote a product. They pay for clicks and users of these platforms see the add and buy the product. Unfortunately, the conversion is very low, because just 10% of user will buy. Companies pay extra money for nothing.
Having worked with many event organizers, it became obvious that their biggest problem is selling tickets or getting registration. There is a project that solving this problem by creating incentives. Rewarding anyone to promote events. This simply means that users can invite their friends and when their friends buy tickets, they earn Tokens (Cryptocurrency), while the user who bought ticket gets a kind of cash back — motivation to buy more tickets on a platform. Organisers and users both benefit. And such system will let people earn a bit.
A reward system just like any other thing can be built without Blockchain technology but there is significant advantage of using Blockchain technology. KickCity event platform uses smart contracts to handle unlimited number of transactions and pay out rewards. Without this tech. the number of people that can participate in reward or partnership promotion is limited, transactions are done manually, presences of error, trust issues.
What do you think, guys? Would you use such platform?
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