Co-creation

[Em_i_ly]

Would you like to be involved in creation proces when it comes to your favorite product?
That's the main point of co-creation, a new business model, which assumes that people wants to create a product and company is open to hear their voice to accept changes. Would you like to participate in such idea?

[Parodium]

How can you say this is a new business model? This is exactly how must companies operate these days, customer feedback, demand and suggestions are taken into consideration for future products....

[Em_i_ly]

How can you say this is a new business model? This is exactly how must companies operate these days, customer feedback, demand and suggestions are taken into consideration for future products....

I'm glad that you mentioned this aspect. Most of companies are asking for feedback after they release the product in the market. But co-creation is a process which happens before that. Exactly when company is thinking about how product should look like.