How come that you call yourself that innovative and do not consider Google as competitor?
AdHive and Google are complementary services and competitors at the same time. Google (with video pre-rolls) provides an opportunity to deliver commercials to spectators similar to TV ad breaks. Such commercials are not related to the content, as there is almost no engagement of the audience. The price of such placement is based on number of views and additionally depends on current demand from other advertisers, and would not be less than the cost of a campaign on AdHive. Nevertheless, demand could affect the pricing on AdHive. The cost of placement with influencers is more inert, stable and predictable, and more sensitive to ad tasks than to demand. Google might be the better option for the promotion of difficult products or something people do not want to be connected with, but for the promotion of simple, attractive, or common products and services, AdHive will perform better.
Google may be more convenient and familiar, and in some cases it may be better to use both AdHive and Google, but AdHive will ultimately be easier as it removes the necessity of actually producing commercials, and is more cost-effective since there will be a much higher engagement rate. In addition, it will be transparent, with smart contracts. And that is not even mentioning the curiosity factor — people will generate a lot of new unique content. We will provide a high level of comfort and confidentiality through native video ad placement with influencers.
By giving Google the right to show pre-rolls before videos, influencers can get an average of $0,7 per 1000 views of video, but influencers can earn up to $4 (6 times) from AdHive for native ads which is much more engaging for the audience. Plus, influencers can avoid irritating viewers with pre-rolls and get feedback and knowledge from the AdHive community on how to improve video quality and video ad placement. AdHive requires more involvement from influencers and most likely increases the time for video creation but the reward is significant.
